Many marketers suggest giving away something free when marketing you business online, but this can attract the wrong type of people. If you are selling a product or service which requires ongoing payments by customers you are better to be honest and inform them up front.

I have seen many people suckered into a business and then finding out that they need to spend hundreds and sometimes thousands to purchase extra essential tools, leads and websites. this is bad for business and usually forms part of some get rich quick scam, which hopefully most people can recoginise by now.

The other thing to remember if you are using an email campaign is that "free"is a word often blocked by spam checkers so your messages will not get through.

If people cannot afford you product or service don't let them waste your time, it is better spent your energy nurturing customers who do have money rather than those who wish they had money. To be honest people who want to succeed will find the money. Some people will even hold a garage sale to start their business.

The stark fact is you cannot start any kind of business without money. Online is no different to offline. You need to put your money where your mouth is and yes it also means you have to work at it. It might take a minimum of six months before you get a return on your investment and longer to get into profit. Offline it takes years to get into profit and the costs are much greater.