Today I was looking in #MarketHive and could not help noticing that many new members were coming in and interacting social but not getting down to the job in hand of promoting their business by writing good content for their websites and social networks in the form of blog post. If you have a website it is vital that it is regularly updated and one of the easiest way is to include a blog or RSS stream of relevant information/
Many people have a fear of blogging not knowing what to write. If you are in business its a fear you need to overcome to successful market your business online. The general guidelines are to be able to write between 200-500 of interesting information connected with the business you are running. This is not a sales spiel, for example if one of your products is a couch mixture write a post about the reasons a cough can develop. Look online with Google search and you will find hundreds of entries start educating yourself on the subject, because you should know about what you are selling.
Your first blog is the most difficult and it is permissible to do a little copying and pasting from different articles so long as you are adding your own words to link them together. Try reading a long article and then precis and rewrite the article in your own words. The secret to success is to know your business and products inside out and make compelling posts that inform and keep people interested. Over time you will develop a style. I tend to put my name at the bottom of every post with a link to my business capture page and that it what does the business for me.