If you already Own a
Marketing System Please Don't Look at This - If you have Paid for
your Marketing System Definitely Don't Look at This !
No matter how you plan to market your business on the Internet,there are a number of essential tools you need to source:-
A landing or capture page on which you can place video and or text to explain about your product and
capture a potential customers contact details, so that you can communicate with them further.
An Autoresponder which you can use to send out a series of email designed to build a relationship with
your customers and answer questions they may have about you product in order that they can make a decision to purchase or provide guidance on how to get the best out of using the product.
A blog which can be used to share your knowledge of the niche market that your business is positioned in. This is your showcase if you like and is used more to write about subjects which your product resolves rather than a sales page.
You can pick up an Autoresponder for about $20 per month from Aweber or Get Response or try something cheaper like Mail Chimp where you pay per email You need however to be aware that as your mail list grows so do your cost and these can become substantial ($250-500+ per month).
A landing page will cost from $20-200 per month using the likes of Instapage or Unbounce, to around $1250 or upwards for a custom design and don't forget that you will also need a hosting company to host the page, together with a domain name to host your website.
Quite often when people suggest you look at "XYZ Business" these items are not mentioned, however as you can see they can be a costly overhead.
Other Marketing Tools you need to
consider when running your business
Keyword Research Tools
Campaign Management - This is
often forgotten when you first start a business
URL shortners
WYSIWYG editor
Forums - Most people are quite adapt at at typing a question into their browsers and then surfing the web for answers, this is quick and easy, however how much are you willing to put your trust in answers supplied by strangers.Normally you are best to do you own research, but it can help to get to gather the thoughts of other marketers on forum sites like "Warrior Forum" or "WHAM," who willing share their experience with those just entering the market place.
Using Social Media For Business
There are hundred of social media sites covering every subject under the sun, however you are best to concentrate on the big four,Facebook, Twitter, Google +, LinkedIn and YouTube. Now Facebook for me is a little bit frivolous but it does provide a huge marketing potential which cannot be ignored. LinkedIn on the other hand is more serious and business orientated. Video is certainly on the rise and is becoming an essential element in marketing your business a short 3
minute video being the equivalent of a short 500-600 word blog post.
Imagine the time and money you could save by having all your marketing tools designed to work together and fully integrated with it own social network for support.
MarketHive has made this all possible and since the beginning of the year marketers have been invited to test the system which is completely free. Hundreds of thousands of dollars and scores of man years of practical Internet marketing lie behind the system, which has been assembled in secret,using the latest system techniques, over the past two years and is now undergoing a phased release.
MarketHive has a clean and familiar look and feel similar to Facebook and boards where you can communicate with other members.
Do you have a special interest group or hobby? If you do you can quickly set up a public or private group where members have access to their own blog, videos and forums
Need help or have a question about anything connected with the business and the Internet and there will surely be someone who can supply you with the answer.
How to control your marketing Campaigns by using MarketHive
Managing your marketing is often a challenge, because you are going to be doing a lot of marketing, it is very easy to see what you are doing or what advert you are running when you use MarketHive.
- Keyword research is vital to help ensure your success online, you need to have a way first of selecting the keywords that you are going to target and then recording their performance. So what are you looking for,well the best keywords are those that are most popular and have the least competition but at the same time are relevant with what you are promoting.
- Leading on from you keywords and also important for search engine optimisation (SEO) is backlinking and having a system that will monitor you link to see that they are still working can save you a lot of time
- It is not only backlinks that you need to track but also as you add landing pages,forum, blogs and websites it is a good idea to have a system or asset map that tells you what is connected to where.
- Many times people like to use URL shortners either to shorten or hide affiliate links but what if these could also be sorted or grouped by different marketing campaigns, as the can within MarketHive
- A most useful marketing tool is a website rotator which can be used for anything from split testing advertising pages, to using one url to hose potential customers to a number of different product, or to share leads from a landing page to members of your group.
- When it comes to groups it is possible to set up advertising co-ops to not only share the cost of advertising on popular sites but also to distribute the leads in proportion to the amount of advertising purchased.
A Simple but Proven Method to Add Power to your Blog Posts - Using MarketHive
Blogs are some of the most powerful tools in a marketers armoury, as both people and search engine are always searching for the latest and best information on any particular subject, however there is often the worry in some quarters about duplication but here are some ways that the marketing tool I use overcomes them to produce unique results.
- Blog sharing - A very simple concept you invite quest writer to post to your blog
- RSS Parser code - Allows you to embed a selection of RSS feeds into a blog on your own website.
- RSS cocktail - you combine together a selections of varies RSS feeds and republish them on your own blog
Many people like to use Wordpress for setting up their blog but find it difficult to set up with its multitude of plug in and extra's so the alternative is a propriety product called BlogPress which can be used to produce a customisable blog in minutes which is declined from the outset to enhance your SEO effort and be used to share content, which can quickly be added to different domains, with option to vary both the design and content, One great advantage is that the blog content can be edited and changed at anytime. Using a Wordpress plug in it is easy to display your content on any Wordpress blog without having to resort to copy and paste. Below are three simple scripts which cab display you content in a multitude of different ways:
- BlogPress - A script to transform and display your posts on differently designed blog
- BlogForum - A script that transform your post to look like forum.
- Blog Feed - A script which you can use to provide updated information to your regular website on a regular basis.
Free customisable Capture Pages from MarketHive
The developers of the the system created the Internet's first leads capture and autoresponder system and this has been totally redesigned and now includes 7 stock templates which can be customised with video and text plus the option to build you own customised pages which once created can be changed and updated at the click of a button without ever having to upload a file again. A growing number of members are also sharing some innovative design skills.
PS
Did I forget to tell you that MarketHive can automatically post to Twitter, Facebook, Google + and LinkedIn and any videos you create in the video section are shared with you Tube.
We have a special offer running at the moment, called Alpha Founder which provides certain additional Privileges such as a share in Advertising revenue and a profile page which acts as a capture, remember to take a look at the offer when you sign up!
