Social media, such as Facebook, LinkedIn, Google+, etc. is rapidly becoming a critical factor for individuals and corporations as they conduct their online marketing campaigns. Customers are demanding more choice, better service, and personalized customization. In short, the world of marketing is at a turning point, where the traditional boundaries between marketing organizations, ad agencies, and media companies are eroding.

Marketers and advertisers are slowly understanding the value of the online space — yet few major marketers have developed the capabilities to thrive as the new ecosystem develops. It is more critical than ever that marketers team up in groups to work interactively with media outlets. They need to develop strategies for responding to what matters in the new marketing and media ecosystem — performance, relevance, co-operatively and interactively.

Ecosystem management is not just about plotting a group of partners in a co-op and stakeholders relevant to the innovation. It’s about designing and managing a complex systems strategy so that innovation success with key partners sets in motion a chain of successes that is transmitted to the other partners in the ecosystem, for the ultimate benefit of the group and the ecosystem as a whole.

Better known as symbiotic networking where partners of different trades or services merge together in a group and each partner does their own part for the innovation of the group as a whole. Then as the group advances in the direction it is being promoted each participant obtains a boost in recognition.

The bottom line is that it’s a great time to be a marketer. New platforms are springing up to capture consumers, providing marketers new opportunities to get their message out and to engage in interactive dialogues. We have a better understanding of the effects of targeted advertising, now a commonplace practice. Virtually every industry is redefining its optimal media mix. At the same time, the new marketing ecosystem is a brutally competitive environment, where survival of the fittest is the law — winners quickly rise to the top, while losers fall behind. Does your company have the capabilities needed to prosper?

What are the capabilities needed to survive in the new ecosystem of marketing? You will need many resources and tools available on the Internet. Some of them request a price and some of them are free. Some of the automatic systems can run from many hundreds of dollars to as much as $6000 a month and more.

You will need a blogging system, a calendar, a campaigns organizer, a groups management system, a leads and leads management system, private message system and a web-conference system just for a start.

Then you need all of these tools to work together and be integrated so they all work under your control from one single site.

There is no need to search. A platform is under the process of being launched that will supply all the tools you need for FREE. That is right the tools are free and will always be free. Their income will come from advertising and that will be your choice if you decide to do so. The new company is Markethive and can be found here.

Dennis Roeder – Founding Member
markethive.com/dennisroeder
dennisroeder.net