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When people look at Network Marketing, one of their biggest questions is “Do I know anybody?”
They believe if they know a lot of people, they can have lots of success and if they don’t know a lot of people, they don’t have a chance. It sounds logical, but it’s just not true.In Network Marketing, there are three kinds of people:
The Posers, the Amateurs and the Professionals.
When it comes to finding prospects, the posers make a mental list of three, four or five people that will probably join their business. Then their whole future is based upon the response of those few people. If they’re lucky enough to get one of them, then they can extend the life of their career for a short time. They might even make another mental list of three or four people. Hopefully they’ll decide to stop being a poser and upgrade to the amateur ranks.
Would it surprise you to know that approximately 80% of all the people who join Network Marketing approach building as posers? It’s true. 8 out of 10 people who become distributors in our profession first approach building with the poser mentality. They make a small mental list and see what happens. They never set out to develop the necessary skills.
Your job inside of your business is to drive that percentage from 80% to a much lower number. Educate people. Help them understand how powerful this opportunity can be if they treat it with respect. If you wonder why people come and go in the Network Marketing Profession, this along with the lottery mentality is the reason. It isn’t Network Marketing. It’s the mindset of the people who join. So those are the posers. Their only real chance is luck.
The second group are the amateurs. Instead of a small mental list, these people make a written list, which is a step in the right direction. Let’s say they make a list of 100 prospects. They charge out there with excitement but not a lot of skill, begin to prospect, and their list begins to diminish.
As their list gets smaller and smaller, their anxiety grows higher and higher. Their biggest fear is running out of people to talk to. I know that was my biggest fear
