and a dynamic integrated social network designed for entrepreneurs.
Since 1996, I have been building and developing inbound marketing systems. Inbound Marketing has become the most effective marketing method for doing business online. Instead of the old outbound marketing methods of developing traditional “come do business with us and here is why hype” type ads, sending fear of loss and hard pitched ads via email lists, paying for disconnected non responsive leads, subscribing to lead development systems that produce names, emails and phone numbers to people who really don’t know you or care to talk to you, MarketHive inbound marketing focuses on creating quality results, via quality content and systems that pulls people toward your company and product, where they naturally want to be and want to do business with you. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and engage over time.
Teaching, sharing, educating, revealing, collaborating, with the world is at the core of the MarketHive inbound marketing matrix. By creating content, offering beneficial wisdom, and delivering stability with integrity in the method and the message, you will find yourself attracting your dream customers. MarketHive’s inbound marketing systems attract qualified prospects to your business and keep them coming back for a life time.
From the outside in, build a Social Neural Network by attracting cognitive leads. MarketHive offers the most comprehensive suite of inbound marketing tools far superior and much more inclusive than anywhere else (at any price), and all of this for free (A $3000+ per month value).
You have the option to offer this service, as an advertising upgrade, to build a huge cognitive lead database. Let me explain.
Traditional lead development (the life blood of any company or venture) produces a disconnected lead database, where as a simple process by either buying leads, or subscribing to a lead system requires an additional process of calling or connecting with that lead, who may recall subscribing to some news report, video presentation, requesting more information in that regard, etc. (the long honored traditional lead type process). But the moment you vary from that message, 99% of the time, the lead is alienated by your message, has no connection to you, other than they vaguely recall giving you a name, email and maybe phone number. The result is a clear rejection of any further attempt to do business.
In contrast to this traditional option to building leads is the MarketHive inbound marketing alternative to build a cognitive lead database. By attracting likeminded, interactive respondents that not only are seeking what you offer, but are instantly integrated into your social neural network, plugged into your group(s) and also are set up to receive your automated messages as well as your published and current messages from your platform. This type of lead is what we call Cognitive Lead production.
So what is a Cognitive Lead? Dissecting the term, Cognitive means (relating to, or being conscious intellectual activity as thinking, reasoning, remembering, imagining, or learning) A lead in the traditional sense, is someone we have contact information on that we want to do something, buy, respond, engage or act according to our agenda.
The cognitive lead is a person who has elected to join you through your MarketHive system, that is attracted to your offer, the system, becomes integrated within your social neural network, is able to respond within your network to your stimuli as well as others stimuli in your network and in turn offer and cause stimuli, integrate in the greater cause of the network. This makes for a lead system that has never been accomplished before.
Case study number 1: Emailing a sales letter to 25 million recipients. The typical results of sending a series of emails to a list of 25 million promoting an mlm offer is dismal at best, even with a strong active emailing list. Say you get 500 to sign up. Sounds good right? Let’s do the math. That is .0002% which is a statistical ZERO. Now imagine sending a series of emails to that same database offering a free for life inbound marketing system worth $3000 per month. Even if only 5% respond and sign up, that is 1.24 million subscribers. These will also become Cognitive Leads as part of your Social Neural Network and overtime will become your huge responsive sphere of influence for the rest of your life.
Case study number 2: This is a common sense exercise. But bear with me as it makes total sense. You create a Facebook advertisement to drive prospects to your capture page to promote an opportunity to sell a popular and branded facial product to build your distributorship business. You get a reach of 20,000 for $200 per week and receive around 300 prospects (.02%) signing up into the lead capture page. You still need to email them auto responders pitching the deal and make attempts to call them up on the phone. Out of the campaign of 30 days, you accomplish 1200 signups in your capture page, manage to talk to 100 of them from that 100 you recruit 3 people into your business. You are pretty proud of yourself. You spent $800 for 3 distributors that purchased $500 to come into your deal and you received a $500 bonus for doing so. You know that the odds are 2 of that 3 will be gone within 3 months, but by then you have managed to make a few hundred in profit, so you justify the same process month after month.
Now let’s shift the campaign to attract entrepreneurs by advertising MarketHive in place of the capture page. Same reach of 20,000 per week for $200. But instead of the small percentage of candidates signing up, let’s assume we get 20% of the reach (4,000) to join MarketHive through our Alpha program, thereby, they are integrated into the MarketHive system with a portfolio of valuable inbound marketing tools and connected to you through the various social neural network functions of the system. These entrepreneurs are now returning and staying within your sphere of influence as you offer assistance to integrate them into the platform and slowly building friendships and exposing them to your primary business. People like to do business with people they know and trust. This does make sense right?
Summary: When you develop a proprietary suite of advanced, effective inbound marketing tools, and integrate the entire system into a FaceBook like social network and interface, you have the world’s first entrepreneur business person’s social network. Then offer the entire system for free to the entire worldwide market of entrepreneurs. That includes, small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers!