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hi my name is Robert for amazon
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welcome to the second part of how to
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create quality content after watching
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this video you will know the five golden
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rules of writing articles and the
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difference between pages posts and
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categories you'll also learn how to add
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them and how you can add links and
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images to your website enjoy the five
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golden rules of writing articles for
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your website the following rules are
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applicable to every article type i
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rule one never plagiarize or copy anyone
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else content some people steal other
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people's hard work and this can
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constitute copyright infringement
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aside from that you will inflict
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long-term damage to your website at the
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search engines will not rank duplicate
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content therefore your site will not be
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discoverable and won't gain any traffic
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rule to write your own unique and
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don't be afraid to state your own
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opinion and thoughts after all it is
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your website and if people like what
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they read they will come back
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rule 3 don't count your words you may
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have heard that the length of your
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article is important to be able to
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ranking well within search engines
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however this is smooth you need to write
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an article that cover the information
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you are writing about the number of
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words does not matter at all rule for
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include media in your articles include
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media such as images and videos
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it helps break up written content and
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makes it a lot more interesting to
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rulefive post regular content to your
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website make sure that new content is
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regularly published on your website this
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get signal to search engines and it will
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help you rank better pages posts and
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princes and how to add them when using
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wordpress there are two main ways that
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you can add content to your website you
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can either add pages or posts they are
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essentially the same thing in that they
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both contain content but wordpress treat
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them slightly different posts will be
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listed in chronological order when you
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create specific categories they will
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contain list of posts that are relevant
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to that category posts will also show
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the authors information and date it was
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posted on the other hand pages do not
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appear as lists and instead stand alone
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as a single page pages also can't be
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assigned two categories how to add a
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category it is a good idea to set up
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categories before publishing any posts
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these are very depending on which topic
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your website is about you need to pick
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categories that irrelevant for your
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topic if you are not certain what these
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should be then look at a competitor's
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website and get inspired on what they
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are using to add a category go to the
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left-hand side of your WordPress
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dashboard and select posts and then
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click on categories then you need to
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assign a name and a slack for your new
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category the slug is simply a URL
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friendly version of the category name
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finally when you have finished click on
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add new category how to add a post or
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page on the left-hand side of your
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WordPress dashboard choose posts or
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pages and then click on add new now you
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will find an empty draft box you can add
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a description to the top the actual
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content needs to be added in the
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wordpress editor box below to assign
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opposed to a category go to the right
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hand box which is simply called category
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here you can select a box within the
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categories you want the post assigned to
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it is also possible to assign posts to
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adding links and images there are mainly
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two types of links that are important
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for an affiliate website
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these are internal links and external
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links external links concurrently can be
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affiliate links internal links internal
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linking is simple to do in the wordpress
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editor you will see an icon that looks
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like a paper clip click this to create
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your link first highlight the words you
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would like to add a link to and click on
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the icon for the link box to appear find
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the piece of content you want to link to
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and click on that then click the blue
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button that says add link and it's done
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external links to add an external link
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follow the same process the difference
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is that you do not search in the
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existing content but simply copy and
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paste the URL of the site you want to
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link to for example an amazon product
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page it is a good practice to check the
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box open link in a new tab this means
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when a visitor clicks on the link the
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linked webpage will open in a new tab on
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their browser and your visitor will
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still be on your page adding images
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click on the post or page in the content
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area where you want your image to go you
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then click the add Media button on the
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top of the post or page just under the
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main editing buttons before uploading an
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image remember that this is data that
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needs to be loaded when someone visits
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the bigger the image is the longer it
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takes search engines also ranked faster
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loading websites better for this reason
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it is helpful to scale the image on the
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appropriate size if you don't have
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special programs to do that you can use
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online services like be funky dot-com a
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free online photo editor . com
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thanks for watching in the next video
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you'll learn how to acquire traffic for
