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What is a cryptocurrency airdrop.?
Have you ever come across the so heard term “cryptocurrency airdrop”
and stopped for a minute to think about an airplane dropping digital coins from the sky? I did this too at first. The cryptocurrency community has its own strange vocabulary where airdrops have a different meaning. In this article you will find out what airdrops are and how to earn them by completing some simple steps.
What are Airdrops?
Airdrops are the process in which a cryptocurrency project distributes free digital tokens to increase awareness in the community. This is usually a marketing strategy that is carried out by blockchain-based startups to reach out to new crypto fanatics. Events like this are a great way to increase adoption of digital currencies and introduce new people to the concept of crypto.
Why to give out free money?
The reasons are numerous and give a win-win situation to Blockchain-based projects and their users. Airdrops create hype and buzz by rewarding both new and loyal users. Usually, blockchain-based projects and services wish to reward their users for their loyalty. For example, on February 12, 2018, NEO announced an airdrop of Ontology tokens (ONT) to NEO token holders, following Ontology’s donation of 20 million ONT to the NEO Council. Every NEO Token holder got his share of the reward, who doesn’t love free money?
Marketing Strategy
Marketing is all about creating leads. Blockchain-based startups need to generate leads that will drive their marketing campaigns and increase awareness. In exchange for free cryptocurrency tokens, users will be asked to complete online forms with their data, enter their telegram group, follow them on twitter etc… There are a lot of people who have made a considerable amount of money just by holding the tokens and selling them at a higher price.
Airdrops Create Hype
Every single day blockchain-based startups appear out of thin air, how will the community find out about them? Just like every other aspect of our world, hype and buzz play a huge role in the cryptocurrency community. Airdrop is the best way to get people interested in a new project.
This kind of hype and buzz can increase awareness in a cryptocurrency project, take for example Bitcoin Cash. After the Bitcoin fork that led to the creation of Roger Ver’s Bitcoin Cash, the developers carried out an airdrop rewarding all of its users. For every Bitcoin held, the developers airdropped a corresponding amount of Bitcoin Cash. The end result in less than one month was that Bitcoin Cash was among one of the top 10 cryptocurrencies in the market.
How to Get Airdrops
Well, there are a lot of ways to get airdrops, but still i need to remind you that we just started a new free service that sends out every day airdrop alerts to our subscribers. When is the last time someone gave you free money?
Article Produced By
Carpenco Dima, Founder at Digitalbro.net (2017-present)
