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Social Media Analytics & Reporting Guide
Publishing content is important. But it’s also necessary to know how well your content performs and if your social media strategy is working. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so.
Whether you’re completely new to the world of digging through social media data, or you look through Twitter and Facebook reports every day, you’re sure to get some value from these articles.
There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Looking at an engagement or competitor analytics report isn’t as valuable or helpful if you’re unsure of what you’re looking at. But not to worry. We’ve outlined some of the basics that will help you create and analyze your social media reports. How to Track and Understand Social Media Analytics @ Themanifest
You may be tracking a lot of different metrics, but which ones should your brand focus on? Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. In addition to knowing your top metrics, you also need to know where to find them. This guide will give you all the information you need. 10 Marketing Metrics You Should Always Measure @ Convince And Convert
Two of the most important metrics for marketers are reach and impressions. Together they paint a picture of the number of people that see your posts. Unfortunately some marketers use the two terms interchangeably even though they’re not the same. Here’s the difference between the two, and how to track them. Reach vs Impressions: Why You Need to Know the Difference @ cpcstrategy
Hashtags are an important part of social media platforms like Twitter and Instagram. Learning how to properly use and analyze them can help you get a leg up on the competition. Hashtags make it easier for your content to be discovered and can get you more engagement. But you have to know which ones are the most effective. A Complete Guide to Hashtag Analytics @ SOCIALERT BLOG
Once you have a basic understanding of the different metrics you can track, and where to find your data, the next step is putting it all into action. Data is useless if you’re not doing anything with it. In this section, we’ll go over some ways you can use social media analytics to improve your business. Social Media Analytics @ talkwalker
Social media ROI is one of the most heavily debated topics in marketing. What’s the return on a Tweet? How are your Instagram posts impacting your bottom line? Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels. But calculating the value your brand earns from social is possible. How to Prove and Improve Social Media ROI @ HootSuit
Analyzing your competitors can provide insights into what your audience wants to see. You don’t have to copy their exact tactics, but there is plenty to learn from their failures and even some of their successes. But what should you look at when conducting a competitive analysis? Here’s a complete walkthrough to guide you through the process. The 5-Minute Social Media Competitive Analysis @ mention.com
Knowing your brand’s stats and data is important. But it’s also helpful to stay on top of overall social media statistics and trends. 122 Amazing Social Media Statistics from Brandwatch
While the core pieces of social media remain consistent, the tactics and features of different platforms change. In order to be a more effective and efficient marketer, you should stay updated with the latest social media trends. Whether it’s live video, chatbots or other new trends, social is constantly evolving. 10 Social Media Trends from SearchEngineJournal
What types of Instagram posts work best? How much video is watched on Facebook? Are millennials still on Twitter? Knowing the answers to these questions can help you make better decisions like which social media platforms are best for your brand. 15 examples (Instagram) to swipe @ VendHQ. 65 Social Media Statistic to Bookmark in 2019
Do you know who you’re targeting on each social network? Twitter, Facebook, Instagram, Pinterest and other networks don’t have the same exact audience. It’s important to know the demographics of each network so you can cater your content and messaging to fit. Socialmediatoday.
Thomas Prendergast
CEO and Founder
