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Streaming Media In Europe
“There’s a perfect storm brewing. Mobile video is growing at a phenomenal rate putting current networks under strain, at the same time as 5G looks as if it’ll ride to the rescue. Subscribers may love it, but monetizing 5G is easier said than done and with more video traversing mobile networks than ever before, quality of experience (QoE) is becoming a major headache.
"That’s because when subscribers experience poor quality when streaming video our research found that consumers blame the operator, not the OTT [over-the-top]," says Indranil Chatterjee, SVP of products, sales, and marketing at mobile traffic management firm Openwave Mobility, in an Openwave blog post. "And it is only a matter of time before they churn."
Numerous forecasts point toward the rapid growth of video, often in tandem with breathless predictions for the rollout of next-generation wireless broadband. Ericsson’s November 2018 Mobility Report, for example, predicts video traffic to grow 35% annually through 2024—increasing from 27 exabytes (EB) per month in 2018 to 136EB in 2024. Put another way, video’s share of the global mobile traffic will rise to 74% from 60% today "as 5G establishes itself as the fastest generation of cellular technology to be rolled out on a global scale," the reports states.
According to findings from Ofcom’s Communications Market Report in August, some 95% of UK 16 to 24-year-olds own a smartphone. The average amount of time spent online on a smartphone is 2 hours, 23 minutes a day. This rises to 3 hours, 26 minutes among 18–24s.
Ooyala’s Q2 2018 Video Index shows video plays on mobile devices were up more than 13% from a year ago, the biggest increase for smartphone plays in five quarters. It was also the first quarter ever to see smartphones top 50% of all plays. The previous best share for smartphones was just 47.5%.
"As solid as these mobile numbers are, they’re just the precursor to higher mobile share coming in the next several quarters as content providers—especially sports teams and leagues—begin to cater to an audience that is slowly, but assuredly, moving away from traditional video delivery," according to principal analyst Jim O’Neill.”
Numedia a US based company is already streaming high quality live sports, TV channels and movies around the the world, the quality of pictures and sound is great. 5G will only increase the rapid growth of taken.
David Ogden
Entrepreneur at Markethive
Telegram @davidogden
