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I knew I wanted to come back to SBI! for our new company website because it was a familiar, homey feeling. I had been ‘out in the wild’ with a couple of other platforms — much more expensive than SBI!, I might add — and it was an awful experience. A complete waste of money and time; I felt on my own and isolated.Adele Sweeney from www.crafting4good.org
Adele Sweeney first encountered Solo Build It! in 2006. At that time she was looking for a way to support herself as a single parent.
Based on her deep interest in the interactions between creativity, wellbeing and mental health, she chose crafting as her niche. Over the years, she added an online community with a paid membership and an eCommerce store to her site. She left SBI! and tried other platforms to see if they’d be a better fit for her business model.
Her business was growing, but something felt amiss. Adele’s focus had always been on delivering the very best experience for her visitors and customers, even if it meant earning less. Her accountant, however, told her she needed to “squeeze” more money out of her buyers.
That didn’t sit well with Adele’s values. She contemplated giving up on her business altogether and starting a charity instead. In the end, she found the perfect “marriage” for her business skills and her social calling in the form of a “social enterprise.”
What that means exactly, and why she came back to SBI! to make this new enterprise a success, is the story you’re about to read.
Adele’s interest in the interactions between creativity, wellbeing and mental health were the basis for choosing crafts as her business niche.
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