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There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task.
The 2019 Sprout Social Index found that the number one challenge for social marketers is the process of developing social strategies to support business goals, with 47% of marketers stating that they found it difficult to develop these strategies.
With so many platforms and tactics to choose from, sometimes it’s best to start by looking to other brands for social media marketing inspiration. The following six social media examples should give you enough inspiration to help you ramp up your social media strategy.
User-generated content is all about sharing photos and posts that your customers have created for you. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.
This is because user-generated content helps to really engage and build a community around a brand. People are happy and excited to share photos of their products if they think the business might see it, and especially if they might share it.
This helps your business’s marketing strategy in a multitude of ways. First of all, you’re not having to create as many assets, take as many photos or spend as much time on content creation when your customers are doing that for you. Second of all, you’re interacting with your customers on a personal level when you share their photo on your business’s feed.
And finally, you’re building a bigger audience when your customers share photos of your products and tag your business in them. Sounds like a win-win situation to me!
One brand that’s really killing it with their user-generated content is Cupshe. Cupshe is a swimsuit brand that focuses almost exclusively on user-generated content in their Instagram strategy.
First things first, they let their followers know exactly how to be featured: by tagging @cupshe in their photos.
For your own brand, you can emulate this strategy by following two different methods: either through tagging or through hashtags.
The Everygirl is another great social media marketing example of a brand that uses a hashtag to collect user-generated content. This brand is a publication and they don’t have products, so this is a great way for The Everygirl to collect lifestyle content from their audience.
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We all love some good brand humor – and Twitter is the perfect place to find it. It’s no secret that brands love to have some fun on the microblogging platform, and MoonPie has established itself as a fan favorite.
When it comes to creating a successful Twitter presence for your business, it’s imperative to insert some personality into your tweeting. With only 280 characters per post, you have to give each one as much oomph as you’ve got.
And MoonPie has this down to an art by injecting authentic humor into their marketing strategy.
Cross-channel marketing or multi-channel marketing is the practice of using multiple channels to reach an audience. Because not everyone uses every single platform, it’s a good idea to have a presence on a few, and share some of the same content across the different networks.
Casper does a great job of this. But what I love most about their marketing is their choice of platforms.
Of course, they’re using your basics like Facebook, Instagram and Twitter. But I’m especially loving their clever use of Spotify, YouTube and IGTV to showcase their brand new Casper Sleep Channel.
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You know the old adage: a picture is worth 1,000 words. This is why visuals are so important in any marketing strategy. You can talk about a product all day, but until you’re able to put it in front of someone’s eyes, it’s not going to have nearly the same effect.
Square Sayings is a visual representation of one such brand. They’ve created promotional products like phone cases, hats, t-shirts and more, based on their beautiful beaded graphics.
Year after year, social media platforms get more and more involved in selling products. This is, of course, great for business. The easier it becomes to sell products, the more revenue a company generates.
Instagram shopping is just one of the ways that your business can make it even easier for a customer to buy. You first need to make sure you’ve switched to a business Instagram account and connected your business’s Facebook Page before enabling Instagram shopping.
Once you’ve gotten your setup done, you should be tagging your products in every photo they appear.
This is exactly how See Jane Work manages their Instagram shopping strategy. A shoppable post is denoted with a small white shopping bag icon in the corner, and as you can see in their feed below, it’s more common to find a shoppable post than not.
It was wildly exciting news in the digital marketing industry when Facebook announced it would be integrating chatbots into its Messenger feature.
At first, there were only a handful of cool chatbots to play with, but now there are so many different types of chatbots and different ways to use chatbot marketing within your strategy.
TechCrunch, an online tech publication, uses theirs as a digital digest of sorts.
If you go to their Facebook Page and click Send Message directly under their cover photo, you’re able to opt into their Messenger bot.
This was just a short list of brands doing amazing things on social media, but hopefully, they’ve got your creative juices flowing. The beauty of social media marketing is it’s accessible to businesses of any size and stage.
Small companies just starting out can take notes from how Square Sayings really pounded the pavement with Instagram to build their brand. Larger, established brands can follow in the footsteps of See Jane Work and experiment with new social media features. Use these social media marketing examples as inspiration for your next campaign, or for confirmation that you’re heading in the right direction.
Which of these examples is your favorite? Which are you most excited to try for your business?
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Chloe West: Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding social media and digital marketing. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Follow her on Twitter @ChloeWest28.
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