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Viral marketing is a strategy designed to get users to share content on social media and elsewhere in a short span of time. For businesses, this means having their message spread organically, reaching their target market at little to no cost to them. And while there’s no guaranteed formula, we can focus on analyzing examples and notice common techniques from our favorite viral campaigns.
Who can forget this Alexa commercial that debuted at the Super Bowl. The “Alexa Has Lost Her Voice” campaign included some of the most popular influencers, resulting in an incredibly funny and entertaining piece. The resulting 47 million views raised the awareness and relatability of a technology that can otherwise feel intimidating to some markets.
Some of us might have heard of the game company called Cards Against Humanity that’s been building its reputation for creating offbeat side products. Prongles appeared on Target’s shelves without warning, sporting a familiar sounding “Once you pop…” tagline. The mystery as to where the chips came from and why they were on toy shelves inspired random detective work by netizens, and created enough of an online buzz to sell out the chips instantly.
Need I say more.
This video was designed to let audiences think it was a trailer for a Crocodile Dundee sequel. But towards the end of the video, Danny McBride and Chris Hemsworth reveal that this is actually a tourism ad for Australia in the Super Bowl. The video received nearly one million views since February.
LG Electronics launched a laundry lounge at the Bonnaroo Music & Arts Festival called LaundROO, where participants can drop off their dirty clothes to try LG’s “wash’n’fold experience” for free. By providing a service that will surely be in demand by concert-goers, LG brand effortlessly found itself in the social media spotlight as the perfect gathering spot for the event.
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