Now that you've fixed your Headline, it's time to get started on your Summary, which LinkedIn has now renamed to "About".

This is where you explain who you are, how you can help and why the person reading your profile should get in touch with you.

Think of it as your elevator pitch. An elevator pitch is a short script to explain the above points. So if you bump into an old colleague at a conference or on the street and they ask what you're up to now, this would be your answer. Because you generally have only about 60 seconds to deliver your pitch before they get off the 'elevator', it needs to be precise, short yet enough of info to pique their interest.

Remember, everyone wants to know what you can do for them. As such, focus on all the positive points of your business and current, pertinent information. This is not the place to speak about your past positions and experiences.. that will come later.

Be sure to end with a call to action. Like "check out my website" or "Email me for more information" or "get in touch and we'll see what improved sales looks like for you?" 

It can take a while to get your pitch to a place where you're comfortable with it. You'll likely go through several revisions before settling on one that is compelling. LinkedIn allows up to 2,000 characters for the summary, which is plenty - Use it wisely.

Here is an article with slideshow and video that I believe you will find helpful : https://hive.pe/13t

Here's to making you look good!

Melody Christie
LinkedIn Profile Writer

Telegram: https://t.me/melodychristie

Concerned your LinkedIn profile is not good enough? Already have a profile but are not getting noticed? Let me fix that for you. - Just send me a message :)