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This project says censorship and centralization are giving big brands and publishers a raw deal in the world of advertising.
By Connor Sephton - Cointelegraph
Programmatic advertising is big business — bringing in billions of dollars in revenue every year. Now, a decentralized marketplace is connecting publishers and brands over the blockchain, enabling them to make direct deals.
Adshares says that its platform offers crucial advantages over mainstream rivals such as Google Ads, and crypto-focused alternatives including Coinzilla and Cointraffic. As well as delivering lower fees, its servers are decentralized — and innovative systems help to minimize the possibility of ad blocking, something that starves websites of revenue.
A simple onboarding process makes it easy for all parties to start using its service, and the network also intends to woo smaller advertisers by ensuring that they don’t need significant funds in order to start running a campaign for the first time.
Better still, Adshares says that it ensures middlemen cannot censor and block content — and this means that publishers get a final say on what appears on their website. (A powerful example of why this is a problem came earlier this month when Signal attempted to run Instagram ads that showed users how Facebook collects and sells their personal data.)
The team behind Adshares claims that the ADS blockchain is reliable, secure, and has been proven to process up to 1.4 million transfers a second in tests — a feat that would make it infinitely faster than the likes of Bitcoin and Ethereum, even after planned upgrades.
Adshares says that its project has undergone a rebirth — complete with a roadmap that sets lofty targets for the business going forwards. One priority is ensuring that its native token ADS can be traded across multiple blockchains so the service can be used by anyone, irrespective of the blockchain that they use the most.
“We believe this will be a milestone in popularizing our ads, allowing users centered on different chains to be part of our ecosystem,” the team explained. “Our path to becoming a major player in decentralized ads started several years ago.”
The latest data on the Adshares website shows that its infrastructure delivers 145.7 million monthly impressions for advertisers, spread across 533 publishers. Now, the project’s founders are confident that real growth is about to begin — with new, beneficial partnerships that will help the platform become a one-stop shop for advertisers in the crypto space and beyond. A premium offering is also in the works that will enable brands to get their banners displayed on the world’s top crypto sites.
Top priorities include eliminating the creeping centralization that exists in the advertising market and offering an alternative to the high commissions often charged in exchange for weak levels of traffic and a lack of transparency.
According to Adshares, its offering is superior to the experiences offered by AdEx, Brave, Adbank, Cointraffic, and Coinzilla for multiple reasons.
Unlike these other platforms, Adshares has its own blockchain — delivering a level of decentralization that cannot be matched. Funds can be added to the ecosystem through a range of more than 50 cryptocurrencies, with support for fiat coming soon. Ads can also be targeted toward different languages, countries, and categories — with users given the freedom to select or exclude certain domains at will. All of this contributes to a level of personalization that has been lacking in the advertising sector until now.
Firm in the belief that this technology will spark innovation and growth, Adshares explained in a recent blog post:
“We believe in the power of the open-source community and the transparency of blockchain, which is why we chose to develop a blockchain-based ecosystem, showing all progress on Github.”
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
The original article was written by Connor Sephton and published on Cointelegraph
