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"Pump.fun has made a massive comeback, going from near collapse to over $19 million in weekly creator fees and a $3.1 billion market cap for the Pump token. The turnaround is powered by Project Ascend, a new fee model that boosted revenue and led to an aggressive buyback program, with 98% of platform earnings used to repurchase tokens.
This video breaks down how Pump.fun’s updated model is driving value to the Pump token, the role of livestreaming in its resurgence, and the major risks it now faces—including lawsuits, security issues, and regulatory pressure."
~ Coin Bureau
Pump.fun, a crypto platform previously known for its chaotic livestreams and significant loss of market share, has experienced a dramatic resurgence. In July 2025, it held only 12% of the memecoin launchpad market, with revenue plummeting. However, a transformative update in September, "Project Ascend," introduced a new dynamic fee model where creator fees are tied to their token's market cap. This change led to an immediate and explosive recovery, generating over $19 million in creator fees within a week and pushing daily platform revenue to a new all-time high.
The platform's success is further driven by an aggressive buyback program, where a significant portion of its revenue is used to purchase and remove pump tokens from circulation. This creates a powerful flywheel effect: more platform activity leads to more revenue, which fuels more buybacks, reducing the token supply and theoretically increasing its price. Pump.fun's controversial but engaging live-streaming feature, relaunched with enhanced moderation in April 2025, also plays a crucial role in its economic engine. Despite its impressive comeback, the platform faces significant challenges, including a multi-billion dollar class-action lawsuit, security vulnerabilities, and the ongoing struggle of content moderation. The sustainability of its aggressive buyback program is also a concern if platform activity declines.
00:00 - Pump.fun’s Shocking Comeback Story
00:57 Pump.fun's Competition & Near Collapse
01:31 - How Project Ascend Changed Everything
02:38 - $19M in Fees and Massive Pump Token Buybacks
04:33 - Viral Livestreams Driving On-Chain Value
07:06 - Legal Risks, Controversy, and the Road Ahead
09:19 - Is Pump.fun Good or Bad For Crypto?
Source - Coin Bureau YouTube: https://www.youtube.com/watch?v=IEeC9j5Mqf4
Disclaimer: This video is provided for informational purposes only, and not offered or intended to be used as legal, tax, investment, financial, or any other advice.
