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How Arbitrum Won Over ApeCoin DAO—And Why Yuga Labs Is All for the ‘ApeChain’
An Arbitrum-powered Ethereum scaling network is coming to the Bored Ape ecosystem with a focus on gaming. Here’s what you need to know.
Nearly two years after Bored Ape Yacht Club creator Yuga Labs made the very public suggestion that the ApeCoin DAO—the community of holders that governs the token—should consider launching its own chain to avoid Ethereum mainnet fees and hiccups, the so-called “ApeChain” is finally coming. And it’ll run on Arbitrum tech.
On Wednesday, ApeCoin DAO voters picked the Ethereum layer-2 scaling network proposal from Arbitrum creator Offchain Labs and ally Horizen Labs, the original technical partner behind the token’s 2022 launch. Commanding more than 50% of the token-based votes, the Arbitrum proposal beat out those from other Ethereum scalers like Polygon and zkSync.
The governance vote ended the decision-making stage of a lengthy process that began with chatter amongst community members and stakeholders, and was formally kicked off with a proposal from Polygon Labs that ultimately failed. A formal request for proposals followed, culminating in this week’s win by the Arbitrum builders. Read More
This app enables Web3 marketing with measurable and sustainable results
Web3 marketing platform brings a fresh approach to digital advertising through user rewards and streamlined campaign management.
Web3 marketing confronts challenges like high influencer fees and restrictive advertising policies. Midle aims to redefine the landscape by providing an all-in-one marketing platform that rewards users for participation and enables brands to manage campaigns efficiently.
The marketing domain is on the cusp of a transformation, with businesses increasingly distancing themselves from conventional digital advertising due to clutter and negative feedback. In this scenario, Web3 digital marketing emerges as a viable alternative that is already seeing over 70 startups raise more than $600 million in funding.
Despite the promising outlook, however, brands delving into Web3 marketing soon discover that the space is not without challenges. Influencer fees are skyrocketing, click-through rates are dismal, and not a single week goes without Web3-related ads getting the hammer from one of the major Web2 social networks. Read More
What is a blockchain validator?
Validators are responsible for adding new blocks and verifying transactions in proposed blocks, thus playing a vital role in the functioning of the blockchain.
A validator is crucial in validating transactions in blockchain consensus mechanisms like proof-of-stake (PoS) and proof-of-authority (PoA). They check whether new transactions align with the network’s rules and ensure that the sender has adequate funds to complete the transaction.
Validators are also responsible for ensuring the security of the blockchain by monitoring the network for any nefarious activities, such as double-spending. The term “double-spending” refers to spending the same currency units twice. Blockchains prevent it by connecting the open ledger with cryptographic algorithms.
Validators get paid in the native cryptocurrency of the underlying blockchains. For instance, validators on the Solana blockchain get paid in SOL (SOL). Read More
Ronin Effect: Why 'Pixels' Ditched Polygon Ahead of Ethereum Token Launch
Why did farming game Pixels migrate from Polygon to Ronin before the big PIXEL token launch? Founder Luke Barwikowski explains.
The PIXEL token for the blockchain farming game Pixels will debut on Monday via Binance, following the latest play-to-airdrop campaign that helped drive surging adoption for both the game and the network it runs on, Ethereum sidechain Ronin.
It’s the culmination of a long journey for Pixels that started in 2021, and founder Luke Barwikowski told Decrypt’s GG this week that the PIXEL token launch feels like “day one” for the game as it fully embraces its tokenized vision. But that path didn’t begin on Ronin.
It actually started on Polygon, another Ethereum scaling network. Polygon hosts numerous games (including Nifty Island, for example), but it’s more of a general-purpose scaler designed for all types of decentralized applications. Read More
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Entrepreneurs encounter many challenges that can impede their businesses' progress and prosperity. However, force multipliers such as technology, tactics, resources, software, and partnerships can enhance effectiveness and achieve significant results even with limited resources. Markethive, a social neural network, provides a range of force multipliers, including information and content sharing, user-generated content, blockchain technology, storefronts, campaigns, brand ambassadors, awareness of the market, and network connectivity. These force multipliers can expand a business's reach, influence, and development, making Markethive an invaluable asset for entrepreneurs.
The challenges that entrepreneurs encounter can hinder their businesses' long-term success and growth. One common obstacle is figuring out how to effectively utilize the limited resources at their disposal, whether time or money, to achieve the most significant impact and profitability. This is where force multipliers come into play. It is essential to understand what force multipliers are and how powerful they are in addressing these challenges.
The armed forces have long understood the importance of force multipliers. A troop multiplier, for instance, enhances an existing military capability by either increasing its size or utilizing machine guns as force multipliers for rifles. The military would integrate sniper training into various subjects to enhance the value of snipers as a force multiplier and ensure their survival in combat.
Force multipliers are a means to accomplish more remarkable results with the same or reduced amount of effort, similar to how using a drill instead of a screwdriver can make tasks more manageable. These force multipliers can be vital in ensuring the business's survival. Read More
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What are utility NFTs, and why do they matter?
Utility NFTs are digital assets that offer owners value through attached perks, specified privileges, rewards and experiences.
Nonfungible tokens (NFTs) became massively popular in 2021, initially captivating imaginations with their association with high-priced artwork and exclusive collectibles. Though NFTs have been around since 2014, 2021 was the year that they broke into the mainstream, disrupting digital collectibles and the art world.
They further caught global attention when Beeple sold his NFT “Everydays: The First 5,000 Days” for $69 million at Christie’s. However, NFTs were criticized by many as being worthless with no intrinsic value. This ushered in the era often dubbed NFT 2.0, value-added NFTs, or functional/utility NFTs. It is about attaching tangible value and practical applications to digital assets, transforming them from collector items into powerful tools that unlock access, rewards and unique experiences.
Utility NFTs represent a paradigm shift in the NFT space beyond digital art and collectibles. Unlike traditional NFTs, utility NFTs have practical applications on specific platforms or applications. They derive their value not solely from their inherent scarcity or artistic appeal, but from the practical functionalities and real-world applications they offer. Read More
Cleo Tech’s ‘Marketing for Good’ Token Launches on MEXC
The Web3-powered platform lets brands offer users social “good deeds” in exchange for viewing advertisements.
Web3-powered real world assets technology platform Cleo Tech’s CLEO token has been listed on crypto exchange MEXC.
Cleo Tech incentivizes social good through tokenization. Its novel platform enables businesses, sports, schools and the arts to generate engagement and revenue by offering a tokenized real world good—such as removing plastic from the ocean or planting trees—in combination with an NFT for proof of execution.
Its first initiative, “marketing for good,” focuses on enabling brands to reward viewers for brand and content engagement with a "good deed."
“The single biggest pain point in marketing is that at some point, you've got to ask for somebody's data to get them into your pipeline,” Cleo Tech CEO Jason Sibley said on Rug Radio’s FOMO Hour. The problem, he explained, is that advertisers haven’t been able to meet value with value. Cleo’s proposition is to “effectively tokenize good, and allow brands to reward prospects for their time and attention.” Read More
NFT Lender Arcade Reveals Airdrop for Ethereum, Solana, and Bitcoin Collectors
The airdrop of 3 million ARCD will benefit holders of certain Ethereum and Solana NFTs and Bitcoin Ordinals collections.
Arcade, the Ethereum-based DeFi protocol for NFT lending, will launch the next airdrop of its native ARCD token next week, the company has announced.
On February 21, bundles of 750 ARCD tokens will be airdropped to 4,000 lucky holders of select NFT and Bitcoin Ordinals collections frequently used as loan collateral on Arcade. Some 2,000 wallets holding Ethereum-based NFTs Pudgy Penguins, Lil Pudgys, and Sappy Seals will be randomly selected for the airdrop’s allowlist.
Another 2,000 wallets holding either Solana-based Mad Lads and Tensorians NFTs, or Bitcoin-inscribed Ordinal collections Bitcoin Puppets, NodeMonkes, and RSIC, will also be selected at random for the whitelist. The airdrop’s snapshot will be taken two days prior, on February 19. Users in several countries, including the United States, will not be eligible to participate in the airdrop. Read More
Bored Ape Yacht Club Creator Yuga Labs Acquires NFT-Focused Project PROOF
Web3 and non-fungible token (NFT) development company Yuga Labs has acquired NFT collective PROOF and its assets, according to a new announcement.
Yuga Labs, the creator of some of the biggest NFT collections like Bored Ape Yacht Club (BAYC) and TwelveFold, says the acquisition is part of its goal of being “the front door of web3.”
PROOF’s NFTs include collections like Moonbirds, Oddities and Mythics. As part of the acquisition, Moonbirds will be integrated into Yuga’s Otherside platform, a gamified, interoperable metaverse currently under development. Read More
Disclaimer: These articles are provided for informational purposes only. They are not offered or intended to be used as legal, tax, investment, financial, or any other advice.
