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Digital marketing will become Web3’s next major use case, says report
More than 70 startups have raised over $600 million in the embryonic Web3 digital marketing sector.
The Web3 ecosystem could become the next golden opportunity for digital marketers, with almost 200 companies already thinking deeply about how to utilize the Web3 tech stack.
On July 25, Web3 marketing analytics firm Safary released a comprehensive report titled “The Web3 Growth Landscape 2023."
It noted that the 2010s were the “golden age of digital marketing” with Web2 growth seeing 150 marketing companies in 2011 increase to 11,000 in 2023.
However, over the last three years, the digital marketing landscape has moved to a more privacy-centric environment. Therefore, marketers may also need to change tack and embrace the Web3 tech stack, it said.
Their findings reveal that there are currently almost 200 companies already “thinking deeply” about the new digital media landscape, and 71 of them have collectively raised $600 million in funding. Read More
Why El Salvador: The Rising Crypto Hub For New Investors
Gofaizen & Sherle has launched a new product for obtaining crypto licenses in El Salvador, expecting it to become one of the key business destinations on the crypto map. In this article, we have discussed all the necessary details that will help you launch an effective business in El Salvador quickly and easily.
El Salvador is rapidly emerging as a sought-after destination in the world of cryptocurrencies, particularly due to increased regulatory scrutiny in the EU and US. As these major economies tighten their regulations, businesses are exploring alternative jurisdictions, and El Salvador has become a prime choice.
Known for recognizing Bitcoin as legal tender and even launching cryptocurrency mining on a volcano, El Salvador has quickly gained attention in the crypto industry. The country's diverse economy, with a focus on coffee production, construction, and industrial manufacturing, has shown positive GDP growth and relatively low inflation and unemployment rates. Read More
New Optimism wallet lets users receive crypto via Twitter login
Beam wallet uses Web3Auth and account abstraction to allow for seedless accounts, stablecoin gas payments and other user experience features.
A new wallet that has launched on Optimism allows users to generate an address without storing seed words, and the account can be saved using an ordinary Twitter login. Called “Beam,” the wallet runs in a browser window and requires no downloads, according to a July 27 announcement from its developer. It also allows users to send transactions on Optimism without owning Ether.
Beam was developed by Eco, a payments company backed by Web3 venture capital firms Andreessen Horowitz, Coinbase Ventures, Founders Fund, Lightspeed Venture Partners and Pantera Capital.
To create a Beam wallet, the user navigates to the application’s website, which generates a unique QR code representing an Optimism address. After this, users can display their QR code to someone who wants to send them crypto. They can also click the QR code to copy the address so that it can be sent through email or instant messaging applications. The web app can be accessed from a desktop or mobile device. Read More
How can Web3 bring financial freedom closer to reality for freelancers across the globe?
Web3 platforms can now address major concerns on traditional freelance boards using decentralized technology and crypto.
As an added advantage, freelance workers have the opportunity to select the projects they take on and the clients they work with. This gives them the opportunity to choose work that aligns with their interests and values, allowing them to pick projects that are personally fulfilling.
Although there are clear benefits in moving away from the 9 -to-5 work culture, like more equitable opportunities and the ability to pursue projects that workers truly enjoy, some major hurdles remain. Currently, traditional freelancing platforms that connect workers to job offers serve as intermediaries that are in place to make money, taking away from the promised financial freedom and career autonomy that the freelance work model promises.
Web3 technology is revolutionizing freelancing, providing decentralized payment options that eliminate high fees prevalent in traditional platforms, as cryptocurrencies allow direct, trustless transactions without intermediary surcharges. Another significant issue is the dishonest use of reviews on freelancing platforms, with instances of unmerited negative feedback to terminate contracts prematurely. Web3 platforms combat this with self-executing contracts, offering freelancers and clients a neutral system to enforce agreement terms, including payment and milestones, safeguarding freelancer interests. Read More
HVC is poised to triumph in the crypto economy.
Markethive is a monolithic blockchain project currently operating as a social network, an entire inbound marketing platform with email, blogging, and digital media capabilities that broadcast to the vast internet. It’s a complete Market Network and the first of its kind.
Markethive is predominantly a free system where users can access a platform that can cost more than $2,500 offered by other marketing platforms. There are, of course, upgrades that open up more tools and monetization opportunities, the first being the Entrepreneur One Loyalty Program, and coming soon is the Premium Upgrade.
The many domains Markethive has and its autonomous cloud systems that ensure its sovereignty and longevity make it untouchable and immune from the tech giants’ rule and biased agenda. But can still remotely infiltrate the social media platforms and reach the multitudes either locked in or looking for an alternative meritocratic medium.
In other words, wherever you go, Markethive is there, anywhere and everywhere, delivering its message via its community of entrepreneurs to a far-reaching audience. This next-generation social market media is poised in the wings, and when the time is right, it will emerge as a shining light to lift people up and bring financial sovereignty and hope in this gloomy and uncertain world.
The video platform, conference rooms, the unique four specific news feeds currently in development, and many other projects and incentives add to the credibility and need for an ecosystem in the social media and digital marketing space. Read More
NatWest Customer 'Debanked' for Crypto Trading Amid Nigel Farage Row
A Facebook group comprising 10,000 former NatWest customers is taking action against the bank's allegedly opaque debanking practices.
It isn't just the polarizing British political figure Nigel Farage who's been 'debanked' by NatWest; a former customer of the UK bank claims to have had their account closed for crypto trading.
Decrypt spoke to one member of the “NatWest CLOSED down my ACCOUNT” Facebook group, which is preparing to flood the bank with data requests from customers who have had their accounts closed down with little justification, according to reports in the British press.
The former NatWest customer, who preferred to remain anonymous, shared documentary evidence with Decrypt revealing that their NatWest account was closed down because of "cryptocurrency trading." The bank added that it wasn't required to disclose the specific reasons behind the account closure.
"I had a business and personal account missing for 2 months,” they told Decrypt, adding that, “They weren't visible on my banking app. Was told that due to cryptocurrencies they would be ending the relationship with me. Had to use a food bank over last Christmas with no access to my funds." Read More
Iconic Electronic Music Platform Beatport Launches NFT Marketplace on Polkadot
To mark Beatport’s Web3 launch on Polkadot, it's issuing the limited collection ‘NACHTS’ from Berlin-based photographer Mischa Fanghaenel.
Beatport is finally making waves in Web3.
The iconic music platform, a trusted resource for DJs and musicians to download music for their sets, is launching its newest marketplace called Beatport.io.
Via a collaboration with design studio Define Creative, the music platform is launching on Aventus, a parachain built atop the Polkadot network.
Beatport.io is adding techno elements to various NFT art drops, something the music platform's media services SVP Ed Hill calls “Music+.”
“‘Music+’ refers to drops on Beatport.io that are more than just music, they're cultural artifacts driven by the music creators," Hill told Decrypt. "Some of these projects may be more video-focused than musical," he added. "Beatport.io functions similarly to a marketplace like OpenSea where you can buy, sell and trade NFTs you own but with a very specific focus on electronic music.” Read More
Grayscale urges SEC to approve all Bitcoin ETFs simultaneously
Grayscale’s ETF was previously knocked back by the Securities and Exchange Commission; now the fund manager wants it and competing ETFs approved together so none have an advantage.
Crypto fund manager Grayscale is urging the Securities and Exchange Commission to approve all proposed spot Bitcoin exchange-traded funds (ETFs) at the same time to avoid one having an advantage.
A July 27 post by Grayscale Chief Legal Officer Craig Salm said Grayscale’s legal team submitted a letter regarding eight spot Bitcoin ETF filings — including its own — arguing the SEC shouldn’t pick “winners and losers” and instead make a fair and orderly decision.
The letter claimed the SEC could approve the spot ETFs based on its approvals for Bitcoin futures ETFs, saying the two fund types are “inextricably linked.”
Grayscale added recent surveillance sharing agreements (SSAs) between Coinbase and the spot ETF providers are “not a new idea” and claimed they would not meet the SEC’s standards. Read More
Andreessen-Backed Eco’s Newest Crypto Wallet Marries ‘Web2 With Web3’, Says CEO
Web2 in the front, crypto in the back; Beam, Eco’s second product launch aims to onboard the “truly mainstream.”
“We are building the first mainstream usable payment wallet out there,” says Andy Bromberg, CEO of the Eco App and Beam, which has launched the company’s second product today: Beam wallet.
Beam wallet is built akin to a simple Web2 interface, but has years of Web3 technology running under the hood.
It operates atop the Ethereum-based layer-2 rollup Optimism and will also tap into Coinbase’s Base network, which is set to launch next month.
The talk of the town at the moment, which underscores Beam, has been so-called account abstraction–something that’s also been implemented on Ethereum via EIP-4337– that aims to make sending crypto transactions as easy as email. Read More
Disclaimer: These articles are provided for informational purposes only. They are not offered or intended to be used as legal, tax, investment, financial, or any other advice.
