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AppsFlyer and Spindl Partner to Bridge the Gap Between Mobile and Web3 Marketing Data
This collaboration aims to revolutionize the way marketers track and analyze user engagement, combining mobile app data with on-chain Web 3 metrics.
In a rapidly evolving digital landscape, where data is the lifeblood of marketing, AppsFlyer, a leader in mobile measurement and attribution, is partnering with Spindl, a Web 3-native marketing analytics platform. This collaboration aims to revolutionize the way marketers track and analyze user engagement, combining mobile app data with on-chain Web 3 metrics.
Two years ago, Antonio García Martínez, Spindl founder and author of the New York Times bestseller Chaos Monkeys, was pondering the inefficiencies of the existing data-ingestion process while working at “a Web 2 attribution platform.”
“This thought partly led to Spindl’s founding: understanding the promise of the shared public ledger of a blockchain as common marketing database,” he said. The constant stream of events from mobile devices, such as clicks and app installs, created a deluge of data. This sparked the idea of utilizing a common database, harnessing the power of blockchain technology, to streamline and consolidate marketing data. Read More
The Future of Trust in a Digital World – Self-Sovereign Identity
In today’s interconnected world, trust is the currency of interaction. The higher the risks, the higher the stakes, and the more trust is required.
By trusting another party, you essentially empower them to act and decide in a manner that affects you, and by subsequently verifying their actions, you can confirm that they do indeed live up to their responsibilities.
“Trust, but verify,” as the proverb goes. Read More
Coinbase rolls out crypto transfers via links sent on WhatsApp, Telegram
Recipients need to download a Coinbase Wallet to receive the funds, but the crypto exchange says they’ve simplified the process for less tech-savvy users.
A new feature from Coinbase Wallet allows for the transfer of crypto through a link that can be sent through some of the most popular social media sites and messaging apps as the crypto exchange looks to make its service accessible to a wider market.
“Users can now send money on any platform that they can share a link,” Coinbase said in a Dec. 5 blog post, naming apps like iMessage, Telegram, WhatsApp, Facebook, Instagram and TikTok.
There’s no payment fee when sending USD Coin, a U.S. dollar stablecoin Coinbase co-launched in 2018 with its issuer, Circle. Read More
Web3 gaming trends in 2024: Execs weigh in on blockchain gaming future
Wemade CEO Henry Chang said that as more developers gain confidence, there will be greater experimentation and more complex use of blockchain elements in games.
As Web3 gaming showed resilience despite the crypto bear market, professionals working in the space predict that the next year will be more eventful for the blockchain gaming niche.
Henry Chang, the CEO of the South Korean game development company Wemade, believes that there will be an increase in blockchain-based games released in 2024. Chang told Cointelegraph in a statement that there will be more complex applications of Web3 within games. Chang said:
“As developers gain experience and confidence, we should also see greater experimentation and sophisticated use of blockchain elements in-game mechanics and gameplay, and a wider variety of Web3 games of different genres.” Read More
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Entrepreneurs encounter many challenges that can impede their businesses' progress and prosperity. However, force multipliers such as technology, tactics, resources, software, and partnerships can enhance effectiveness and achieve significant results even with limited resources. Markethive, a social neural network, provides a range of force multipliers, including information and content sharing, user-generated content, blockchain technology, storefronts, campaigns, brand ambassadors, awareness of the market, and network connectivity. These force multipliers can expand a business's reach, influence, and development, making Markethive an invaluable asset for entrepreneurs.
The challenges that entrepreneurs encounter can hinder their businesses' long-term success and growth. One common obstacle is figuring out how to effectively utilize the limited resources at their disposal, whether time or money, to achieve the most significant impact and profitability. This is where force multipliers come into play. It is essential to understand what force multipliers are and how powerful they are in addressing these challenges.
The armed forces have long understood the importance of force multipliers. A troop multiplier, for instance, enhances an existing military capability by either increasing its size or utilizing machine guns as force multipliers for rifles. The military would integrate sniper training into various subjects to enhance the value of snipers as a force multiplier and ensure their survival in combat.
Force multipliers are a means to accomplish more remarkable results with the same or reduced amount of effort, similar to how using a drill instead of a screwdriver can make tasks more manageable. These force multipliers can be vital in ensuring the business's survival. Read More
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What is composability in DeFi?
Composability acts as a catalyst for growth, propelling decentralized finance’s ongoing development and growth.
In decentralized finance (DeFi), composability refers to the ability of various apps and protocols to seamlessly communicate with each other, allowing their building blocks to be combined and integrated to create new functionalities or financial services. This interoperability is similar to Lego blocks in that different protocols can be assembled and flexibly combined.
The significance of composability in the DeFi ecosystem lies in stimulating innovation by allowing developers to quickly create innovative financial products using pre-existing protocols. This agility promotes innovation and the evolution of DeFi, creating a dynamic services environment.
Composability also improves efficiency and liquidity by enhancing the utility of assets across multiple applications. It makes the ecosystem more open and accessible by lowering user and developer entry barriers. Read More
Bitcoin Ordinals could be stopped if blockchain bug is patched, claims dev
A Bitcoin Core developer claimed Bitcoin Ordinals exploit a vulnerability allowing inscribers to bypass data size limits, which could soon be fixed.
A bug fix on the Bitcoin network could put a stop to new Bitcoin Ordinals and BRC-20 tokens causing network congestion by “exploiting a vulnerability,” claims a Bitcoin Core developer.
In a Dec. 6 X (formerly Twitter) post, developer Luke Dashjr said inscriptions — used by Ordinals and BRC-20 creators to embed data on satoshi’s — exploit a Bitcoin Core vulnerability to “spam the blockchain.”
He explained the Bitcoin Core code has allowed users to set limits on the size of extra data in transactions since 2013, but “by obfuscating their data as program code, inscriptions bypass this limit.” Read More
This Is the Most Important App for Crypto, According to Solana (SOL) Creator Anatoly Yakovenko
Solana (SOL) co-founder Anatoly Yakovenko is unveiling one of the most impactful innovations that’s emanated from the crypto industry
In a new interview with macro guru Raoul Pal, Yakovenko says that decentralized finance (DeFi) is possibly the best thing that came out of crypto.
“DeFi is the most important app for crypto. It is the biggest innovation I think that crypto brought to the world. It’s the one that’s the hardest for adoption because this is a software-eating part of finance that humans really, really do not want to give up control of.
They like being the middleman and earning a free percentage point off somebody else’s money. If software can do it for 10 times less than that, they don’t like to give that up.
But I think it’s inevitable. There’s just no way that within you know 20 years, whatever, 50 years, that all this stuff isn’t running in software with decentralized applications (DApps).” Read More
Rising Bitcoin Fees Prompt Renewed Battle Over Ordinals, BRC-20 Tokens
While some call for purging the NFT-like inscriptions, others say they are good for the network.
Bitcoin is booming, and so are network fees. Alongside the euphoria among investors over Bitcoin’s recent surge above $44,000—a 20-month high—increased network congestion is prompting another battle over the NFT-like Ordinals project and BRC-20 tokens.
Ordinals remain at the eye of a storm over what should or should not be allowed on the Bitcoin blockchain. On Wednesday, Bitcoin Core developer and Ocean Mining CTO Luke Dashjr railed against Ordinals inscriptions and their effect on the Bitcoin network.
“Inscriptions’ are exploiting a vulnerability in Bitcoin Core to spam the blockchain,” Dashjr wrote on Twitter, adding that Bitcoin Core lets users limit the size of extra transaction data. “By obfuscating their data as program code, inscriptions bypass this limit.” Read More
Disclaimer: These articles are provided for informational purposes only. They are not offered or intended to be used as legal, tax, investment, financial, or any other advice.
