What Is Mobile Marketing, Its Implementation And Uses

If you are looking for a way to increase your leads and boost your conversion rates, then you are in for a treat. In this guide, you get to enjoy a plethora of information about mobile marketing, and how it can be beneficial to your business. More importantly, this guide will show you how, you, as an online marketer or entrepreneur, can optimize your brand and content for mobile use.

Considerations For Webmasters

Responsive Website Design

One important aspect of mobile marketing that must be mentioned is whether or not you plan to run a mobile ad campaign, your website needs to be optimized to render correctly on the various smaller screen gadgets that are used today. This can be a responsive theme or you can set up your site to intuitively show two different themes, one for mobile screens and one for the traditional ones. No matter which you choose, the important thing is to be sure that your site looks great and is accessible on mobile devices or else you will miss out on a large volume of traffic.

With 17.4% of all global web traffic coming from mobile devices, which is a 6%+ increase since 2012, it certainly cannot be ignored by webmasters.

Email Marketing

Besides a responsive design, email marketers need to consider mobile as part of their campaign strategies. According to Experian Marketing Services almost 50% of unique email opens happen on a mobile device, and this number is likely to grow. According to data from MailChimp 69% of users delete emails that they cannot read on their mobile devices, and 18% of recipients stated that they would actually unsubscribe when messages cannot be read on them.

What Is Mobile Marketing?

Mobile marketing refers to the marketing process in which online businesses get to communicate with consumers through their mobile gadgets and devices like smartphones and tablets.  For the most part, mobile marketing is considered an extension of online marketing. As a form of online marketing, mobile marketing allows you to provide your consumers with information that endorses, products and services along with lead generation, brand building and website promotion.

Mobile marketing works by using ads that are designed specifically for devices, such as, tablets, smartphones and other gadgets that have smaller screen sizes than laptops and desktops.

In this branch of online marketing, the ad styles, customization and formats that are to be used may vary since many mobile apps, websites and social media platforms have their own customized and unique mobile advertisement options.

How to deliver your ads with mobile marketing

Traditional marketing can help you reach out to your target audience using a single medium. Mobile marketing, on the other hand, can be delivered in a variety of ways, including:

• SMS (Short message service) – While text messaging only allows you to send short messages that are 160 characters long, it remains a very effective medium of promoting a business. 
• Mobile Internet Browsing – With mobile Internet, users get to purchase products as well as access information online through a mobile device. This, in turn, opens a wealth of opportunities for online business, as they get to market their product and brand to a great number of users. In this medium, online marketers can infuse their ads on apps, games, add-on extensions and micropages (webpages that are separate from your main site).
• Video Or Audio Streaming – This allows online marketers to connect with their target audience through appealing and intriguing video or audio ads. This may come in the form of a live televised sporting event, training program, or product launch webcast.
• MMS (Multimedia Messaging) – This medium allows mobile users to receive images and text on their mobile devices. Marketers have access to rich text, as well as, intriguing audio, images, and coupons to grab the attention of their audience.

Benefits

As an online marketer, there are a number of benefits that can be derived from mobile marketing, such as:

• Tons of Prospects – With over 5 billion users all over the world, mobile marketing can help you get more leads for your business.
• Potential For Going Viral – With its ability to transfer information in a fast and efficient manner, mobile internet can make your contents and ads go viral.
• Direct & Personal Marketing Messages - Mobile marketing gives you a direct, personal path to leads no matter where they are.
• Instant Message Delivery - There are no delays in mobile marketing, sent messages arrive instantly without spam filters.
• Measurable Results - Full reporting & delivery status is offered on mobile marketing sites that can track sales and ROI for every penny spent.
• High Readability Rates - Phone messages are read by most, and the read rates are at 95%, which is higher than email and other marketing methods.
• Cost Effective

Mobile Marketing Tips For Successful Campaigns

• Keep It Short And Simple - Having clear and concise content is essential in mobile marketing. Since mobile gadgets have small screens, having crowded and cluttered ads will just encourage users from navigating away from your site.
• Types Of Ads – The types of ads you are going to use should be geared towards the interest of your audience. If, for instance, your target consumers are avid gamers, you should take advantage of in-game ads.
• Track and Measure – Make sure to track, test and tweak different ads and methods to find which yields the best conversion rates for you.