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Posted by CEO Thomas Prendergast on March 20, 2016 - 11:57am
Edited 4/18 at 4:03am

10 Reasons why you need a Multilingual Website

10 Reasons why you need a Multilingual Website

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information.

For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.

The multilingual website will continue to become a necessity for businesses and organizations as the process of internationalization unfolds.

1 Shift Away from English Internet Users

The internet began as an English speaker's invention and as a result was dominated by English speaking users and sites. However, times are changing. With the growing numbers of people buying PC's and internet access available from Nigeria to New Zealand, English speakers will soon be in the minority when it comes to internet use.

Results of research carried out by Nielsen-Netratings in March 2005 described foreign internet markets as "low hanging fruit," i.e. if you have the will and foresight there are massive revenues to be found for relatively little effort. The results showed that internet use in the traditional strong holds of the USA, Germany, the UK and Sweden is flat lining. On the other hand countries such as France, Hong Kong, Italy and Japan are seeing substantial growth in internet usage.

As Kaizad Gotla, senior analyst at Nielsen-Netratings states, "The easiest opportunities are in countries where internet usage patterns and user/site relationships are less established. Acquiring users in markets that are currently in their growth stages will lead to a loyal user base that will pay dividends for internet companies in the future."

2 Cost Effective Marketing Tool

Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.

A multilingual website in the grand scheme of things is probably one of the most cost effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.

3 New Customers

Ultimately what a multilingual website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.

4 Sales

With every language added to a website there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.

5 Customer-Centric

A multilingual website demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.

6 Trust

For many cultures there is an issue of trust when it comes to buying over the internet, especially if they feel it is in a language they are not fully proficient in. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.

7 Culturally Sensitive

A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a 'cultural comfort zone' due to their being able to navigate, understand and interact with the website.

8 Beat Competitors

To get the competitive advantage in today's environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors - if they have multilingual websites then why don't you? If they don't, then why not lead the marketplace and establish your company or brand abroad before they do.

9 Shows International Nature

Image is everything. A multilingual website demonstrates you think, work and deal internationally.

10 Search Engines

Search engines lead people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engines. Home grown search engines are emerging and they are proving successful because they work in native languages and are focused on the habits and needs of their users. Such search engines are a key to tapping those markets and unless they have access to a particular language through your multilingual website then you will not be found.

In addition, many of the key search engines, especially Google, are developing the capacity to run searches in foreign languages. Having pages of your site available in those languages ensures maximum potential for your site being picked up in searches.

Conclusion

Business continually sees shifts and changes. At present the multilingual website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle-down effect will naturally occur and the multilingual website will become part and parcel of an internet presence. Whether people chose to invest now or later is the only choice they have.

 

Makes total sense...Although English is one of the more dominant languages, it's not the only one...In the US, Spanish is easily just as commonly encountered as the English language. Thanks for the post! Sharing.
March 20, 2016 at 5:43pm
Very good idea. I can help with the translation into Romanian language.
April 21, 2016 at 1:31am
YES!!!!! Is necesary cus not everybody speack english and is difficult to learn something even was as easy as this tolos if you dont know the language and has at ist an idea about online marketing more for the must latin people who just knoow FB as the guru on online marketing and this is nothing to do with it, then we need to show and teach to the MUST of the people about this. IM happy to hear about this very very happy Congrats Markethive Team !!! and of course if you need my help for spanish language. i´l be ready to b part of the team.
April 21, 2016 at 7:59am
Awesome!!
April 21, 2016 at 10:40am
This is true. The world has become smaller and large numbers of customers exist in non-English speaking countries.
July 16, 2016 at 12:42pm
Very necessary indeed. In Canada we need French in a lot of the country and Mandarin on the west coast.
November 13, 2016 at 8:59am
Informative article. I enjoyed the reading!
November 13, 2016 at 10:00pm
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