Learning how to close sales is a crucial skill to make money. You need to warm up potential customers and get them on board with your product or service. But before you even think about closing sales, you need to get leads.

Do you have a lead generation system in place? If yes, is it working? Are the leads you are receiving receptive to your offers or are many of them heading away?

If you aren’t getting leads in the first place, you need to analyze your process. It could be you are targeting the wrong people. In sales, it’s always better to get fewer people, but ones who are likely to buy what you offer. One way to get better targeting is to take advantage of advertising on Facebook. The system is one of the best for getting laser-targeted leads down to even a particular hobby.

Another overlooked lead vehicle is direct mail. Most have passed this off as no longer viable, but the exact opposite is true. When done correctly, this can get people to call. When looking into this, unless you are a skilled advertiser, hire someone who is. Take a look at past campaigns of the people you are considering and ask for references.

Another method of generating leads is using autoresponder services. In comparison to the features you get, they are extremely cheap. Some are even free, although the free ones tend to be more restrictive. The idea is you offer something for free in exchange for an email. This email stays on your list or newsletter until they decide to remove themselves, i.e., opt-out. People are getting more suspect about these types of freebies so make sure they are enticing and valuable.

If you are going to use online lead generation, you may want to sharpen your copywriting skills. This can mean the difference between getting leads or not. Another benefit to setting up a lead generation or sales page is that they can be split tested. This is a term in advertising where you have two or more different pages that get swapped at an even rate (at least in the beginning) to see which is more responsive and converts the most.

This process can be repeated until you have a conversion rate you are happy with. A good lead generation page can bring in leads for months or years into the future.

Hope it helps.

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