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'Fail fast' is an adage in business that more people should know. It is applicable to a wide variety of different business
models and that's particularly true when it comes to selling affiliate products. Read on to learn more about what it means
and how you can make it work for you.
What is 'Fail Fast'?
Fail fast essentially means that you should aim to succeed or fail quickly.
Whereas our initial instinct is to do everything we can do to succeed in business, this can sometimes lead to us investing
too much time, effort and money into a single idea. In other words, you end up spending months on your landing page, on
choosing your product, on priming your mailing list and on creating the perfect storm in which to sell.
So if that product then falls flat on its face, it's going to leave you badly out of pocket and badly disheartened
regarding your efforts.
Failing fast on the other hand means selling an MVP – or a minimally viable product – so you can very quickly get a feel
for the market and whether or not there's an audience for your product.
When selling affiliate products, the good news is that you don't have to make anything. As you're selling a product that
already exists, you can in theory start profiting very quickly – in other words, it lends itself perfectly to the 'fail
fast mentality'.
But you can fail faster…
How to Test the Market Quickly
One way to do this is by streamlining the process of creating landing pages and setting up advertising campaigns. Likewise,
you can look for affiliate products that provide the sales script for you and other raw materials. This way, you can very
quickly start adding new items to your roster.
Better yet, you can start each new product you want to sell with a PPC advertising campaign. That way, you can see which
items get a good response and only invest in making a good landing page for those that make a lot of sales for you.
In theory, there's nothing to stop you from selling 100 affiliate products at a time. So keep this in mind and remember the
80/20 law – that 80% of your yields will come from 20% of your products. The trick is to act fast so that you can find
those potent 20% without wasting your time or money.
Joan Beaulieu
Internet Marketing Coach
18 Places Where You Can List Your MLM Business Online
