Facebook has used newly acquired interactive technology to allow major publishers to produce "Instant Articles" on Facebook's news feed.
According to numerous online sources, negotiations have been underway for months with The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
For users, the speed of delivery and load times are said to be extremely fast. Publisher's benefit because they gain 100% of the revenue of the ads they deliver.
Is this a new publishing model, or merely a way for Facebook to increase it's membership. Well, it is both, of course.
Facebook has long wanted to have people find everything they need on Facebook, and never feel the need to go anywhere else. Now news junkies can see the latest news, and other regular folks will be impressed with speed of the feed, and the new interactive features.
If the Android version does not lag behind in development, it will be a big win-win-win for Facebook, for publishers. and for users as well.
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