Posted by John Lombaerde on April 11, 2015 - 11:45pmEdited 4/12 at 9:44pm
Why did LinkedIn spend 1.5 Billion on the educational site Lynda at lynda.com?  It certainly wasn't to gain the traffic.
  lynda.com only gets about 1 million monthly visitors compared with LinkedIn's monthly 57 million visitors.
 
At first it seems like a big price tag for LinkedIn to pay.  On closer analysis, it is a very smart move on the part of LinkedIn. Lynda is an educational site with over 3,000 high-quality educational videos. Any job searcher or business professional that wants to improve his/her skills could benefit from the courses offered at lynda.com.  These products fit LinkedIn's customer profile like a glove.
 
I like the subscription model of lynda.com's product offerings.  You will spend a fortune on a site like Udemy paying for courses individually, compared to the monthly $ 25.00 offering / $ 250.00 per year at lynda.com.  I hope that the pricing model does not change with the LinkedIn takeover. 
 
This is a link to an article that appeared in Forbes about the merger.  -------> Forbes on LinkedIn's Lynda purchase  <------- 
 
Here are links to posts from the CEO's of both LinkedIn, and Lynda, ---> Jeff Weiner, <---- and ----> Lynda Weinman <----
 
And additionally a review from ---> PC Magazine <---- about lynda.com  
 
PS - for non-native speakers it seems like the high quality videos on lynda.com might be a better place to learn English than YouTube.  For example there is a karoake-style text transcription below their videos that allows you to follow along with the voice of the presenter.  I can see how that would be very helpful for many types of subjects. 
 
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