Why did LinkedIn spend 1.5 Billion on the educational site Lynda at lynda.com? It certainly wasn't to gain the traffic.
lynda.com only gets about 1 million monthly visitors compared with LinkedIn's monthly 57 million visitors.
At first it seems like a big price tag for LinkedIn to pay. On closer analysis, it is a very smart move on the part of LinkedIn. Lynda is an educational site with over 3,000 high-quality educational videos. Any job searcher or business professional that wants to improve his/her skills could benefit from the courses offered at lynda.com. These products fit LinkedIn's customer profile like a glove.
I like the subscription model of lynda.com's product offerings. You will spend a fortune on a site like Udemy paying for courses individually, compared to the monthly $ 25.00 offering / $ 250.00 per year at lynda.com. I hope that the pricing model does not change with the LinkedIn takeover.
Here are links to posts from the CEO's of both LinkedIn, and Lynda, ---> Jeff Weiner
, <---- and ----> Lynda Weinman
And additionally a review from ---> PC Magazine
<---- about lynda.com
PS - for non-native speakers it seems like the high quality videos on lynda.com might be a better place to learn English than YouTube. For example there is a karoake-style text transcription below their videos that allows you to follow along with the voice of the presenter. I can see how that would be very helpful for many types of subjects.