The Scarcity of Attention

Attention is a limited resource. The ability to consciously direct your attention with good energy and focus is even scarcer than the time you have available each day.

In any given week, there may be many interests competing for your attention: friends, family, co-workers, random strangers, corporations, organizations, government agencies, media, and more. And these days they have many different ways to reach you.

Internally you have some competition as well: your physiological needs, your emotional needs, your cravings, your habitual behaviors, etc. You need to eat, sleep, eliminate waste, bathe, and so on. These activities require some attention too.

Somewhere among those competing interests is another voice seeking your attention. This is your goal-oriented nature, your greater intelligence, your desire to live a life rich in meaning and purpose. This part of you craves achievement, and it won’t be satisfied by anything less. It wants you to set your own goals and to reach, attain, and accomplish them.

How much of your attention are you giving to your achievement-oriented self?

If you starve this part of yourself for attention, it will punish you with low motivation, low self-worth, and a general scarcity of resources. But if you give it the attention it craves, you’ll be rewarded with high energy, drive, passion, abundance, and a sense of purpose and contribution.

Discover a sense of Purpose and Contribution:

"Republished from StevePavlina.com"