A way to help generate new business without having to be out in the field every day is inbound marketing, this technique brings customers closer to the brand through blogs, videos, email newsletters and social-media marketing, just to name a few. These strategies will bring customers in, versus having to try to gain customers through activities like buying ads, cold calling and buying ads, a practice called outbound marketing. By following these several easy steps, you'll be well on your way to building a customer pipeline and able to stay focused on the work you're passionate about.

 

1. Leverage online profiles. Many people make the mistake of assuming their website is a one stop marketing center. But your presence on the web should go beyond your company's website. Leveraging your personal social accounts to link back to your business site is a simple first step to begin marketing yourself in a less conventional way. It helps drive traffic from a wider variety of touch points and increases the potential audience you can reach. Have an "About" sections of sites like Twitter, Facebook, Pinterest and LinkedIn have a short elevator pitch about who you are, what you do and why someone should use your company. And if it suits your business, inject some personality into your page for the viewers.

 

 

 

2. blog building is essential. This can take a lot of time, but there is serious value in good content. Not only does it help establish you as an expert in your field, it also helps to increase your website's rank for main keyword phrases. Be sure to reference back to your site or consider integrating your blog with your website for a one stop center for value-added content and the services you provide. It's a great one * two punch to show potential clients that you know your stuff and your business can solve their bottom line. When deciding what kind of posts to write for your blog, consider what your potential clients will be searching when looking to hire someone. Producing content that answers questions clients have will mean they're more likely to land on your site and in turn will be able to read how much you know about your area of expertise.

 

3. Content contribution to relevant websites. Much like writing blog content, will involve some writing on your part, It's well worth the investment. There are a number of websites that will accept guest posts written by individuals who are experts in their field. Find blogs whose audiences are made up of your ideal audience, and contribute an occasional article to establish yourself as a responsive leader and help generate business leads.

 

Louis Harvey