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I have talked in great depth about customer acquisition and how that will eventually become the primary core of a mega success MLM someday likely sooner than later. Like Amazon revolutionized department store shopping and delivery to the Internet, MLM will eventually represent the subscribers need to build customers and distributors as a partner with the company, not a just another alienated liability consumer.
Making the case (a perfect example)
Case in point a company I made a small fortune in however, I cannot mention on the Internet because it violates one of their many anti marketing policies. So I will give them a name most of you will be able to put 2 and 2 together.
This fictional company I will illustrate shall be called TryBeta. You see TryBeta sells vitamins and juices and weight loss products and pays a multi-level commission. There are literally 1000s of other mlms that do the same. No big deal. Rather redundant and just another “ME’TOO” type of organization.
What put TryBeta on the map is they did coop marketing, customer acquisition. You basically bought the customers TryBeta’s infomercials and direct mail produced. This was different, unique and TryBeta hit a powerful vein and grew exponentially. Distributor organizations represented 60% - 70% as high as 80% customers.
When ships collide (Ideas destroying conventions)
I am going to digress a little here. Let’s talk about the trucking business, railroads and ships a little. Back about 60-80 years ago, trucking, railroads and ships competed. They were separated from each other. Then a man named McLean realized that these three separate business entities actually were all about shipping products from one place to another. He called it “intermodal transportation”. That the separate industries all fought and believed, like the ships companies, they were a ship transportation company, the trains were a train and Rail Company and the trucks were a truck delivery service.
His concept that “intermodal transportation” was in the business of moving goods, revolutionized the industry. His business put out of business many truck companies, many rails and many ships for they were not thinking big.
McLean revolutionized the industry with his container shipping business that streamlined trucking, rail and ships into the combined business of “moving goods”.
McLean's vision gave the shipping industry the jolt that it needed to survive for the next fifty years. By the end of the century, container shipping was transporting approximately 90 percent of the world's trade cargo.
TryBeta failed at the vision (Ideas destroying conventions)
Now back to TryBeta, as they had become a customer acquisition company, yet failed to see the revolutionary new concept they had discovered. How that concept moved the entire industry of MLM into a customer centric industry. Alas poor TryBeta lacked vision and they rejected their customer acquisition model and went backwards embracing the distributor telling friends using “hopes and dreams” and forcing “home parties” as the only convention to sell the products. Most mof the distributors fled from that as a result. A tried and failing concept that was old and no longer viable. One just has to look at the growth curve of TryBeta to see the disastrous results of rejecting the customer centric model.
You can also compare and look at real customer centric companies like Amazon which has become the juggernaut of our time. Yet no one has moved forward with this trend that I believe is just waiting to happen. A real affiliate company, that has great goods and services, but has also evolved into partnering with their potential subscribers, customers and distributors to give them a viable solution to just purchase the customers and distributors as the main product for building wealth.
Interesting to note: Jeff Bezos of Amazon is redefining the shipping industry by incorporating shipping and delivery as an integrated function of Amazon, eliminating the traditional shipping industry and turning it on its ear, so, here we go again: (Ideas destroying conventions)
Instead of forcing the distributors to sell, “The Hopes and Dreams” that many of us recognize as just short of lying, now new distributors can utilize tools to build their business like self-replicated Amazon accounts filled with product the world markets (customers) want, coop marketing campaigns that utilize the cloud funding concept sharing the customers and distributors to the small distributor with a huge leverage, gaining them success for the first time, and 800 numbers telemarketing services that do the follow up and closing when the time comes. Utilizing the power of technology within the Inbound Marketing shift, again (Ideas destroying conventions)
This forward thinking is at the core of the hybrid I am about to build, with the (DW) “The Distributor Acquisition Company”, (Aroga) “The Products Distribution Company” and (Markethive) “The Inbound Marketing Social Network Company”.
I would like your attendance at this Saturdays meeting as I illustrate how Markethive makes all this possible, you will also meet the owners of the 3rd party contractors who call, close and sell distributors on your behalf in conjunction with Markethive and how this will be your Distributor acquisition program if this should all come together.
The owners and IT guy for the potential company will also be attending, more for them to see the power of Markethive and hear from Markethive members, Alpha leaders and BOD founders. I am hoping for a large turnout.
What this is not! This is not a recruiting call, nor will I accept anyone attempting to position or sign up into this potential company.
What I am going to do is invest $1000 of my money to acquire 50-100 fully registered and paid distributors into this business. If this does work as expected, I will then decide to make this happen for all interested. I will put together a coop marketing offer using Markethive assets. I will also consider building a “group” utilizing Press Releases (I will fund) and rotate to the “group”. As we build the real back linking power, capture page campaigns and social networking broadcasting.
My Agenda: To put real teeth into a campaign so we push the edge of Markethive to identify the additional tools we need and fine tune the tools we already have, and make substantial alternative income in the process.
You have my commitment to determine the viability before I open it up to you reducing the risk as much as possible.
Come to the meeting. It will only be to your benefit no matter what transpires.
Thomas Prendergast
CMO Markethive, Inc.
Check the calendar for the room access this Saturday @ 10am Mountain Time. (March 12. 2016)
