The Markethive Cryptoconomy

The transition to the Markethive cryptoconomy was to adopt an encryption technology and establish a distributed decentralized network throughout the thousands of computers on the Markethive network.

Decentralized is to be homeless in a most comfortable way, we were homeless because we had no centralized server or hosting We were nowhere and everywhere on the Markethive Decentralized Social Neural Network.

And so, one day there was a communion of minds. Tom called a meeting of a few of his Markethive tested and trusted business associates.

The conversation went sort of like this:

Tom: “We have resisted coercion to the point of needing change. I remind you of the Bucky Fuller quote.

Buckminster Fuller would be happy today. He once said: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

That's what we did when I quit Veretekk and started Markethive. I had a vision of a model, a new social marketing system.

Well I just fasted and prayed again and I had a vision and like last time I got the word and the word was – YOU WILL BE SECRET.

Markethive is in a communication crisis. What do we do?

The Trust: we picked up on that message immediately. The common suggestion was to create a Cryptocurrency powered social network.

Long story short, that is when we started the Markehive Cryptoconomy.

Moving to the “Markethive Cryptoconomy” was a serious event. We recognized that it was the next phase of the Internet’s and society's evolution – the decentralization era. It all began with Bitcoin’s backbone technology: the “blockchain”, a new term with applicability outside and beyond Bitcoin.

The blockchain is like a new type of database ledger whose data is stored via a cryptographically secured, semi-public, semi-private way. That kind of openness ushers a path for point-to-point value exchanges, without trusted intermediaries or central parties. No central banks.

Markehive Decentralized

The Markethive decentralized network consisted of member's servers that can ran independently of each other. Our power to transmit information was distributed among the Markethive network of servers, instead of being driven from one primary source.

This meant that the Markethive Social Neural Network did not depend on any single entity anywhere anytime.

After the first year we had over one million independent servers participating in the Markethive Decentralized Social Neural Network. Our network was as distributed and optimized as was humanly possible, the network ran successfully even when some servers failed or were destroyed.

Markethive Implements Cryptography

With the implementation of a cryptographic technology, Markethive became a distributed social network with a federation of social networks, blogs and forums. We became a decentralized encrypted Internet social neural networking service, a distributed social network inter operable with the other sites and networks in our federation. A Social Neural Network.

Three things were critical in the social neural network they were identity, attention and business.

Markethive Identity Marketing

Reputations became of central importance, far more important in dealings than even the credit ratings were. These developments altered completely the nature of government regulation, the ability to tax and control economic interactions, the ability to keep information secret, and even altered the nature of trust and reputation.

As I said in part one, “You and your brand identity are the natural focus of Identity Marketing and the Markethive social neural network naturally and persistently pushes your identity throughout the network.”

As the Hive matured we had to deal with the inevitable question , “how do I get noticed in this HUGH Hive of individual entrepreneurs?”

Markethive Attention Marketing

As Markethive publishing grew and the content grew increasingly abundant and immediately available, attention became the limiting factor to the access and consumption of the Hive content.

Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. (Davenport & Beck 2001, p. 20)

Attention marketing is an approach to the marketing of information that treats the human attention as a scarce commodity that has value.

The attention economy became a major influence in the evolution of the social neural network. By creating a marketplace for attention, we became the first to appeal to a key audience that could perhaps benefit the most from the Markethive environment – the influencers on other social websites.

Markethive facilitated participation in the attention economy, by creating new channels for distributing attention. Ordinary people were empowered to reach a wide audience by publishing their own content and commenting on the content of others.

In any economy, transactions occur when two parties agree to the value or price of the transacted goods or services, commonly expressed in a certain currency. It follows then, that Commerce proceeds with an exchange of value - No business transaction completes without a value marker as part of the transaction, a commonly accepted currency.

The Markethive Cryptoconomy

The Markethive Cryptoconomy became the most important of all social leaps of consciousness.

Markethive adopted the perfect digital money. Our digital money expressed a unique form of value and was a perfect exchange platform for digital value. It was a natural fit for the Markethive Decentralized Social Neural Network, the largest socially connected network on the planet. It was immediately successful.

The result was “digital value” that moved fast, freely, efficiently, and cheaply. Therefore, the blockchain became a backbone for the new Markethive “value exchange” network.

Part 3 – The Markethive Attention Economy