The Markethive Attention Economy

How is “value “ created in the Attention Economy.

Cryptocurrency powered social network and the Attention Economy

The Markethive Attention Economy addressed everything from e-mail to cellular communications, from secure Web access to digital cash, cryptography became an essential part of the Markethive information systems.

Cryptography provided accountability, fairness, accuracy, and confidentiality. It prevented fraud in electronic commerce and assured the validity of financial transactions.

It protected your anonymity and guaranteed your identity. It kept vandals from altering your Web page and prevented industrial competitors from obtaining your confidential documents.

As we dealt with the constant stress of the state and as commerce and communications continued to move onto our networks, cryptography became more and more vital.

The backbone of almost all cryptocurrencies is the blockchain. In Markethive we used the blockchain to establish, guarantee and move all of our digital assets. We took all legally binding constructs like identity, ownership, contracts, or rights, and attached it in a unique, unforgeable, and auditable way to the blockchain’s cryptographically secured ledger.

Using the Markethive sociocurrency opened the path to millions of user scenarios that were enabled by our information being integrated on the blockchain.

Markethive facilitated social operations, culture and values with what the blockchain enabled us to do.

As more blockchain technology became available Markethive expanded the communication abilities of its members. As the use and understanding of how they were being empowered they, the members, started to drift away from the 'traditional’ financial methods of the previous century.

What’s the point of a bank if you can store cash in an encrypted wallet, get a loan from the Hive, pay for goods online or even automatically with an app on your phone?

There was no need for cash, cards or banks.

The Markethive Cryptoconomy

Just as the technology of printing altered and reduced the power of medieval guilds and the social power structure, so too will cryptologic methods fundamentally alter the nature of corporations and of government interference in economic transactions.

Combined with emerging information markets, the cryptoconomy created a liquid market for any and all materials which were put into words and pictures.

And just as a seemingly minor invention like barbed wire made possible the fencing-off of vast ranches and farms, altering forever the concepts of land and property rights in the frontier West, so too did the seemingly minor discovery out of an arcane branch of mathematics, cryptography, come to be the wire clippers which dismantled the barbed wire around intellectual property.

Arise, you have nothing to lose but your barbed wire fences!

Welcome to the cyryptoconomy!

Marketing in the Cryptoconomy

Markethive Attention Marketing

As content levels grew increasingly abundant and immediately available, attention became the limiting factor in the consumption of information.

Markethive recognized this situation because we published an unbelievable amount of content.

We used this to our advantage and implemented two programs to solve three issues; how do we get other peoples attention, how do we get articles read, and how do we circulate the MAC Token (Markethive Attention Token).

"Attention is a resource - a person has only so much of it." is the logic that we adopted.

We created the MAC Token as an attention token. With MAC we created a marketplace for attention. We empowered the influencers and ultimately all members of other social websites with MAC to reward attention.

Markethive recognized the economics of attention and treated human attention as a scarce commodity.

We and applied practical business sense to solve the various information management problems, (content distribution). To market attention is to effect a focused mental engagement on a particular item of information.

First we established a Markethive News application. For every article you read from the Markehive news feed you received a partial MAC. Reading a number of articles from the news feed totaled a whole MAC. As a MAC was created from your labor of reading it was transferred into your account.

The MAC functioned as a "currency for attention", in that consumers used the MAC as a way to interact with others they might not otherwise know and get their attention.

The MAC became Popular

We used it as an incentive for another user to answer your questions, Our message went to the top of their inbox, it became THE way to get a user's attention who you might not be able to access otherwise. When the message arrived, they followed the link to read and be rewarded. You got paid for paying attention.

The MAC token traded on the Markethive network and served as a user engagement tool that immediately resonated with our target audience.

The Markethive Social Neural Network Future

The Internet evolved in part into a powerful open source public network called Markethive, managed by the Markethive Foundation, with wide representation from government, business and civil society.

Almost everyone in the world was connected on Markethive, via smartphone devices, and Markethive became deeply integrated in all aspects of life.

All news and entertainment was created and consumed on it, all communication was routed through it, and all business models were based on it.

Markethive was designed so that others could create their own Social Worlds upon Markethive.

All Markethive Worlds share Markethive's core concern with humanity’s spiritual progress.

Markethive was designed so that it individually optimized personal social communications and information management.

The range of news, content and experiences available on Markethive were rich and diverse, as most content was created under a Markethive Public Commons license so that others could build upon it. Top ten lists were almost unheard of because each person consumed content based on their unique taste, but artists made a good living because they were generously supported by loyal patrons. Scam-artists and virus-mongers sometimes succeed in gaming Markethive's code, but, in general, businesses that created meaningful experiences tended to do best on Markethive.

Markethive used its online presence to influence social and cultural groups in different regions of the world.

Markethive opened up a new era of economics, socialization, communications and politics.

Understand blockchain in 6 minutes https://youtu.be/YIVAluSL9SU