The Social Business ME

The Social Neuron

Author's note

The intent of this series of articles is to create and describe the paradigm that is a Social Neural Network. A Social Neural Network has not been conceptually identified before this attempt. Research finds information about its components, social network or neural network, but nothing about the integration or the functionality of the system called a “Social Neural Network”.

In creating this Markethive paradigm I have taken great liberties. I have coined several unique terms and defined them to illustrate the concept of a Social Neural Network.

Mike

The Social Business Network is for Business Networking. I am an entrepreneur therefore I network.

When I created my profile in Markethive, I brought with ME my Social Network. I have accounts with Facebook, Google+, Linkedin, and Twitter. This is a Social Network not a Social Business Network.

I understand that Social networks exist for networking, not common advertising. But as entrepreneurs, advertising is what we do.

Here is my issue, most in business think of social media as just another business-as-usual place to advertise, it's not. Those methods are completely out of context.

Advertising on social media treats the two-way conversation like a simple one-way broadcast. It reduces the social conversation from dialogue to monologue. It takes the “Social” out of Social Business Marketing.

It all starts with being social. Markethive gives multi-dimensional capabilities to social business communications through its own Social Neural Network.

A Social Neural Network (SNN) starts here.

A Neural Network is of, or relating to, a nerve or the nervous system.
A Social Neural Network is of, or relating to, social media sites and the system that connects and communicates between them.

In the Social Neural Network I am an equivalent of a Social Neuron.

As a Social Neuron I receive information from my social network and the world, I aggregate it to produce original content, then I distribute that content back through my social media sites as a Social Broadcast.

Being a Social Neuron in the SNN, ME and my social network are integrated into a dynamic system of interconnected Social Neurons sharing information and social values.

The interface for the Social Neurons is Markethive. Markethive is the Social Neural Circuit for functionally connecting all the Social Neurons.

Social Neural Network Development

The Markethive social business relationship is unique and distinct from other social site relationships. Markethive has no real parallel.

Let me illustrate, “In the beginning there was the Social Neuron”.

A Social Neuron is extraordinary above all for its extended sphere of social influence and its ability to regulate its own activity by reacting to the feedback from its relationships.

Social relationships grow into social networks when the network is developed by finding the right social partners, and associating with them selectively to create a functional business network.

It takes a Social Neural Network!

It is challenging to bring marketing into the chaos of today's social networks. The global social network contains more than a billion possible social neurons, each of which, on average, makes connections with a thousand other social neurons. Markethive brings marketing order into this social chaos.

Markethive – The architect of the Social Neural Network

Social Neural Networking is among the most advanced of all social business activities.

Markethive is the Leader of social media integration and the architect of the first Social Neural Network.

As a Social Neuron in the Markethive SNN (see graphic). ME and my social network can be identified as a “Social Neural Cell” in the “Market Hive”. My Social Neural Cell is composed of the four main social media sites and the synaptic connection through which Markethive shares the relationships.

Imagine a SNN with more than 100 million Social Neural Cells all interconnected, each social neural cell connected to as many as a thousand of its neighbors. These trillions of connections are the foundation of the SNN.

The Markethive SNN expands “neurally” by developing dynamic social connections with each social neural cell. Each social neural cell gains power as a result of developing its own multiple social connections.

The first social connection is when two or more cells begin to interact frequently, sharing values and beliefs and recognizing themselves as having a distinct social business relationship. When this happens they naturally and easily form a group, a Markethive Social Neural Group.

Next, an association of Social Neural Cells, the Social Neural Group.