BMW particularly affected Critical data: These German brands lose a particularly large number of customers to Tesla share

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Tesla assumes that customers will no longer be blinded by a low entry price, but will instead include the entire maintenance costs in their purchase decision.

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Even second to fifth places in Europe only vehicle models from German manufacturers. Owners of the BMW 3 Series, Audi A3, BMW 5 Series and Audi A4 in particular like to switch to the American alternative. As can be seen from the survey data, Tesla also seems to be doing a good job of convincing in the area of ​​electromobility. In the period from February 2019 to February 2020, only three out of 20 Model 3 buyers had previously owned an electric car. Almost half of the customers (nine out of 20) switched from a cheaper vehicle segment to the mid-range Stromer.

Mercedes E-Class in Germany in Top 5
In Germany the top 5 of the "transfer models" differ slightly from those in Europe. The BMW 3 Series comes in first place, closely followed by the VW Golf. In third place is the BMW 1 Series with a starting price of 28,300 euros. Fourth place went to the Mercedes E-Class, which, at 46,100 euros, was the only model to play in the same league as the Tesla Model 3. The Top 5 is complemented by the Nissan Leaf, the only electric car in the round.

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Purchase bonuses particularly favor Tesla

According to the "Auto Motor & Sport", the fact that drivers of German combustion cars predominantly opt for a more expensive and battery-operated Model 3 can also be justified with the government subsidies for the purchase price of electric cars, the lower maintenance costs and growing environmental awareness. In the future, the German manufacturers will probably lose significantly more customers to Tesla, because with the new purchase bonuses and tax breaks, the Model 3 and Model Y models from Tesla in particular will benefit.