For the special equipment, German car manufacturers rely on the Tesla model

Expandable BMW headquarters: Nowadays, details or entire functions can be brought into the car much later after purchase
Ordered a new car and forgot the cruise control? With “Functions on Demand”, many extras such as apps are to be loaded into the car at a later date. But not only the buyers benefit from this - it is also worthwhile for the manufacturers.
The car as a smartphone on wheels: developers have been selling this vision for years. Very slowly they come one step closer to her. Because in the meantime, digitization is also recording the option lists.

Equipment features can be booked retrospectively, such as apps for mobile phones - Functions on Demand is the magic word here.

The extras get into the car without visiting the workshop
"The topic is not new," admits Jan Burgard from strategy consultant Berylls. "But with more and more software functions in the car and the possibility of being able to update or activate them over the air without visiting a workshop, it is slowly becoming the focus of sales strategists."

It's not just about functions such as navigation or smartphone integration. "Functions on Demand can also pay off with hardware options," says Burgard.