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Rewe Austria remains tough in disputes with brand manufacturers

Posted by Otto Knotzer on January 24, 2023 - 9:08am


Rewe Austria remains tough in disputes with brand manufacturers

From nachrichten.at/apa, October 21, 2022, 10:42 a.m

Image: JULIAN STRATENSCHULTE (APA/EPA/JULIAN STRATENSCHULTE)

VIENNA/COLOGNE. In the dispute over the price demands of some large international brand manufacturers such as Mars, the German Rewe group (Billa, Penny, Adeg and Bipa in this country) wants to remain firm.

 

He sees himself as a "protective shield for consumers," said Rewe Austria boss Marcel Haraszti today in the "Ö1-Morgenjournal". He rejected the fact that Rewe had tightened the price screw even with its own brands such as "Clever", as brand manufacturers claim. It is true, however, that the trading group is willing to pay a little more for domestic goods than for the offers of the international brand groups. Haraszti emphasized that in the current crisis everyone has to do their part - with retail having a range of one to two percent, but brand manufacturers up to 20 or 30 percent. Rewe itself has already reacted to its own margins.

MORE ON THE SUBJECT

BUSINESS

"Philadelphia", "Snickers" and more: these brands are flying off the shelves at Rewe

VIENNA. Dispute over prices: The US group Mars has stopped supplying supermarkets belonging to the Rewe Group in Austria for the time being.

Rewe Austria remains tough in disputes with brand manufacturers

Stock currently filled

Haraszti did not want to comment on the fact that the competitor Spar says it has no problems with its brand manufacturers. In any case, Rewe's warehouses are currently full, he emphasized. The response to rising prices and customers' increasing price sensitivity was to increase the number of "Clever" products and discounts.

Regarding energy saving, the Rewe Austria boss said that the retail group was working on energy efficiency, but shorter opening hours were not an issue. An hour less would hardly bring anything and is not customer-friendly.