Shounak Dasgupta, John of All Trades

 Answered Apr 21, 2015

I want to start up a marketing business and I have no experience about it. What are things that have to be taken care of?

A lot actually.
First, you need to jot down your idea/ideas. You need to answer questions like 'What product/service will I provide?, How will I provide it? What industry will my organization belong to? How much will it cost me? How much will I make? Is it worth it?' Jot your answers down.
Next, come up with a good number of probable problems you will face when you're selling your product/service (Answer what ifs). Update your sheet in the first point after this.
Then, do extensive research of your industry and the sub segment to which your organization belongs. Find your competitors. Find out what they are doing and how popular they are. Find out how much probable growth your segment has.
Finally, put yourself in your customers' shoes. Ask yourself, 'Why will I buy this? What benefit will I have if I buy it? What do I see this product as, a luxury or a need?' You can also think of measures to promote your product/service. The ideation of your business plan ends here, after which you'll have to move to execution. This will include preparation of an extensive  financial model, marketing strategy and operational procedure.
One, thorough step at a time.

Organize your basic business administration functions. You need a bank account, business address, service rate card and business name. Starting a marketing business for free usually means you initially need to use your home address, personal bank account and your own name for payment purposes.

Determine your niche. What are you selling and to whom? Start by using skills that you already have, such as writing, web design and graphic arts. Seek out familiar industries.

Make a marketing plan. Take advantage of free marketing plan templates online, or simply use a calendar to write down your objectives. Include the 4 P's in your business marketing plan: Product, Price, Promotion, and Placement.

make a list of your potential market. Reach out to friends, local groups and places where you do business. If you are a motorcycle enthusiast, start with bikers' groups, bike shops or associated businesses. If you have doctors, lawyers or entrepreneurs in the family, ask them for a chance to bid on their next web project, brochure, or event

Advertise your marketing business online. Seek out web sites that offer free trials or free services to help you get started. Eventually, you need a web site with your own domain name. However, you can get started by using use free sites provides a nice business template.

Link all of your personal social media such as Facebook, Twitter and LinkedIn to your new blog, web page, or online information. Ask your friends to "share" or forward the news about your new marketing business. Your new business must show clients that you know how to use the latest resources effectively.

Market your business constantly. Every email you send should have information about your new marketing business in the form of a web address, slogan, or similar at the bottom. Holidays are opportunities to share a greeting from your business Facebook page. Social gatherings present an opportunity to mention your new business

Get referrals. Once you have a client or a lead, ask them to tell others about you. Consider offering a discount on their next project when they bring you new clients.

Good Luck dear.

thank you regards

saleem