GOOGLE AND FACEBOOK CONTROL THE ADVERTISING INDUSTRY

https://opinary.com/google-facebook-control-whole-industry/

76% of revenue In 2016,

Google and Facebook realized about 76% of online advertising revenue worldwide (excluding China of course).

99% of industry growth

…was attributable to Google and Facebook during 2016.

Next to Amazon and Apple, Google and Facebook are dominating huge areas of the digital market. Whether you want to search the internet or send an email, stream a video or listen to music, use social media or shop online, it’s almost impossible to bypass Google and Facebook. In 2016, Google and Facebook realized about 76% of online advertising revenue worldwide (excluding China of course). Experts talk about a duopoly – especially since “99% of industry growth was attributable to the two companies during 2016,” according to Pivotal’s Senior Analyst Brian Wieser. Google and Facebook’s bargaining power and solvency are two sides of the same coin. In this cut-throat competition, they have never, until now, drawn the short straw. And in the face of essentially all-powerful adversaries, new tech barely gets a look in and real alternatives are hard to come by.

Why Facebook and Google DOMINATE The Digital Advertising Industry

The Majority Report w/ Sam Seder,

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•Jul 14, 2019