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Every marketer I have ever spoken to has a goal to create a campaign and make it go viral.
The question then is; "How do you make a campaign go viral?"
There really is no way to to tell whether or not your marketing campaign will go viral or not. But, there are certain steps you can take to increase your chances of this happening. Here are a few things you can do for your campaign to get it on the "going viral" path.
Just about everything on the internet that goes viral is also visually appealing. Every campaign should be eye popping enough to keep readers on the site and while minimizing the bounce rate. Also, the site should be visual stimulating enough without making too much visual noise that creates distractions from the primary purpose of the site.
The idea here is to add videos and images that are related to your brand or niche. Never go outside of your niche. Always add humor some humor to your campaign while being informative and surprising. The more of a surprise your information is , the more it will be shared on other sites.
Campaigns that are the most viral are also very carefully thought out and planned. Planning your message will make sure that what you are trying to say is very clear. Carefully script out your message so it is received correctly by the audience.
If you want a campaign to go viral it needs to connect with people's emotions. Posting content that other people can relate too is extremely important in viral marketing. Play on peoples fears, hopes, dreams, and humor. By doing so, a campaign has a better chance of going viral.
As you consider the emotional triggers to tap, make sure you know the triggers that affect your audience.
What is it they want from you?
Are they hoping for some super secret information?
Are they looking to be entertained?
Are they wanting to appear informed and clever?
If you can identify these triggers and work them into your content, it will be far more effective.
Remember, your audience is not the same as another audience. A campaign with celebrities going without makeup and taking selfies may work well for a beauty care company, but it’s not going to reach executive level bankers. You must know your audience and its triggers for success.
Your campaign cannot be complicated. If you are sending a novel to your target audience, they aren’t going to pass it on.
A short video, a simple infographic or a concise article are the most likely targets for something that goes viral. Stick to two or three main marketing messages, and nothing more, in your campaign.
Once you have grown your audience through your viral marketing campaign, you can give them additional information when they come to you directly.
Planning your viral marketing campaign is just the first step. Once it’s planned, you have to launch it properly to see it go viral.
To launch your viral marketing campaign, start by knowing your audience.
When are they most likely to be online, visiting social media sites?
This is the best time to launch your campaign. Spread it throughout your social marketing sites, and encourage your followers to share. If the video, article or image sparks something in your audience, you will be able to sit back and watch as it goes viral.
Don’t hit your audience too hard with your new campaign, though. If it’s going to go viral, it will. If it’s not, no amount of blasting is going to make it happen. Launch your campaign at a strategic time, remind your audience about it casually, and then see what happens.
Remember, the goal of a viral marketing campaign is two-fold. First, it is to increase exposure for your brand.
Second, it is to improve your relationship with your existing audience by giving them something of value. If you can keep these two goals in mind, you can create a successful campaign that has a strong likelihood of going viral.
