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This post is intended for individuals who are new to blogging and/or content writing and want to immediately write effective content that will eventually result in attracting traffic to a blog or website. In last week’s post, I discussed the value of keyword research before you begin your content writing. This week, I’d like to provide you with a guide to keyword research tools so you’ll have a spring board to selecting which one(s) you’d like to try.Rather than just send you out into the vast unknown unprepared, I’d like to give you some information I found on the latest and greatest keyword research tools so you can decide for yourself which one(s) will be best suited to your needs.
I don’t claim to be an expert on any one particular keyword research tool. I happen to use SEOBook which works great for my needs but I also haven’t taken the time to look at other tools to see how they work and what their features are. Taking the same approach I suggested to you last week, I typed the following phrase into Google:“list of keyword research tools”Here are the results: 7,090,000 entries.
I chose this entry -- http://blog.linkbird.com/en/content-marketing/10-best-free-keyword-research-tools-content-marketing/10 Best Free Keyword Research Tools for Your Content Marketing (Update April 2015)By Fenja Villeumier (original post 5/21/14)In my opinion, Fenja has done a good job of presenting free keyword research tools and has even gone the extra mile by giving a short overview along with the pros and cons of each tool.While not exactly like David Letterman’s Top 10 List, Fenja has given a breakdown of tools and a comparison of this year and last -- 2014 and 2015.Free Keyword Tools (I’ve added the links here for your convenience) but you can also access them directly from her article.Google https://adwords.google.com/KeywordPlannerKeyword Eye http://www.keywordeye.com/Serpstat http://sg.serpstat.com/Keyword Suggestion Tool (not working - brings you to a GoDaddy site)Keyword.io http://www.keyword.io/Ubersuggest http://ubersuggest.org/Wordstream http://www.wordstream.com/keywordsSEO Book http://www.seobook.com/Keyword Discovery http://www.keyworddiscovery.com/ Wordtracker http://www.wordtracker.com/Some free keyword sites require you to register before you can utilize their tool. I’ve been a happy member of SEOBook for five years and have had no reason to upgrade to a paid subscription. Food for Thought for Beginners: If you’re just starting out and choosing a domain name for your business endeavor, you should really consider doing keyword research beforehand. Understandably, a cool, catchy name may be what you’re after but a name that incorporates what people are actually searching for will help you get your business name picked up for SEO purposes.
Also, when you’re looking at a research article or any article for that matter, be sure to take the time to read the comment section if there is one. It’s great for getting tips from others and you may even pick up ideas for future posts, depending upon what you’re researching.I will leave you to read Fenja’s post at the above link (just copy the link into your browser) as there’s lots of other good information here too.One key point I’d like to drive home is the fact that you need to write “reader-centric content.” What does this mean? It means that when you write, you need to be writing with the reader in mind. Your focus should be on your reader’s needs, wants and desires. When you take the time to do keyword research, you’ll find out what people are actually searching for and that will give you a leg up on what to write about. Your eagerness to write content for your website or blog and get yourself and your business known is a good thing but more importantly, you should use your writing time effectively and write about what people are actively searching for so you get the most out of your content. 
For example, let’s say you sell wind chimes. Without doing any keyword research, you decide to write about wind chimes made from old kitchen utensils.Lucky you! If you did your research, you’d find the following that you can incorporate into your writing or break up into a few different posts: 84 searches (number designates monthly searches) for spoon wind chimes; 84 for whimsical wind chimes; 312 for silverware wind chimes; 708 for diy wind chimes; 864 for homemade wind chimes and 1,560 for how to make wind chimes.If you research further and provide some “how to/DIY” info for your readers by linking to another post or even YouTube videos, you’ve now moved the needle on the “value” meter for your site or blog.Providing variety, giving ideas and linking to other credible sites will help you build a following and start you on your way to becoming a credible resource for the information you present. Remember, spending time going the extra mile will put you light years ahead of your competition and help you build a readership that much faster.
Look for more of the basics in upcoming posts!
