A system or suite of tools is only as valuable as its user’s understanding of how to make it work for their own business.

If you take an individual who doesn’t have a lot of experience with internet marketing and try to persuade them to join your endeavor and utilize all the tools and features the system encompasses, they will be completely overwhelmed.

As both a founding member and seasoned internet marketing professional, your role as a steward of the Markethive colony is to educate each prospective member on how the tools and features can directly relate to their type of business.

We have a vested interest in bringing in others who are engaged users of the tools and features that Markethive offers.  Touting its merits through firsthand experience, creates a culture of sustainability for the group and increases the hive population.

Markethive will grow, prosper and have continued longevity if its members fully understand how the system can effectively work to help them grow their business.


Once you explain how each feature of the system can be utilized, the restaurant owner now knows that an auto responder series can be used to effectively communicate with customers, apprise them of daily/weekly specials and in-house offers and even conduct contests that will bring in more business.

Blogs, groups and forums can be used to educate about current happenings in the food and restaurant industry, discuss the importance of buying locally along with the role that food plays in health issues and diet.

In essence, you have opened up a number of vehicles for the restaurant owner to use to take his business to the next level.

This works on the same principal as the following proverb:  “give a man a fish and you feed him for a day.  Teach a man to fish, and you feed him for a lifetime.”