Let’s recap:
In Your Social Media Marketing Strategy – Part I, we began to look at ways to market and grow your business by developing a social media presence.
Step 1:Review your business’ goals and prioritize them.Step 2: Develop demographic criteria that you’ll use for targeting specific types of individuals that you can begin to build relationships with. Implementing a well thought out plan is key to any endeavor which you undertake. In the beginning, it may seem like a waste of your precious time but the reality is that once you’ve completed the foundational work, you can apply the same process over and over again.You’ll find this to be invaluable as you work within the various social media platforms.Step 3:Investigate Your CompetitionAdhere to the old saying, “keep your friends close and your enemies closer.” You’re trying to either keep up with the competition or stay a step ahead of them so you’ll need to get into Sherlock Holmes mode and find out what they’re doing.What social media platforms are they using? What are they talking about? How often are they posting? How many followers do they have? How many people are commenting, sharing and liking what they’re talking about?Remember – “Content is King” – what kinds of topics are they writing about? Read with a critical eye and read as a potential consumer. Is the information helpful to you? Did you learn anything? The more interesting and valuable postings are, the more likely you are to develop a following of readers for whatever it is that you do.
In real estate, it’s location, location, location. In social media, it’s engagement, engagement, engagement.
Get involved in the discussions and be aware of ways you can talk about what you’re company does or how you can help. No hardselling – build relationships – think long term.
Become a social media flirt by enticing your audience to learn more about your company. Gear content to educate and interest those who view it.
Step 4:
Determine What Social Media Platform(s) are Right for Your Business
Do your homework. Take a look at each social media platform and find out who they’re geared toward and what kind of an audience they attract.
Work efficiently and spend your time where you’re likely to garner the most “bang for your buck” – keep your goals in mind as you continue to tweak your social media campaign.
In Part III, we’ll cover more tips on developing your business’ social media presence.
