Bitcoin Treasury Corporation, a Canadian firm focused on bitcoin-related services, has wrapped up the first leg of its bitcoin buying campaign, adding 478.57 bitcoin (BTC) for CAD $70 million ($51 million) and boosting its total holdings to 771.37 BTC.

The accumulation works out to roughly 0.0000634 BTC per fully diluted share, the company said in a Friday press release. The Toronto-based firm plans to lend part of its BTC treasury to trading desks and other counterparties that need ready access to the cryptocurrency.

The approach mirrors that of numerous other companies adopting bitcoin as a treasury reserve asset.

Publicly-traded companies now hold a total of 841,715 BTC worth over $90 billion, according to Bitcointreasuries data, while private firms are estimated to hold 290,878 BTC worth over $31 billion.