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On April 18, former U.S. president Donald Trump announced a second series of his digital Trump card collection, following the “great success” of his initial non-fungible token (NFT) trading cards. Despite selling out rapidly, Trump stated on Truth Social that he maintained the initial card prices for the new collection.
Trump is back with a new NFT collection featuring 47,000 digital cards minted on Polygon. His first NFT collection, launched in mid-December 2022, sold out within hours. The cards’ value performed well on secondary markets and also surged following Trump’s indictment by a Manhattan grand jury.
On March 30, 2023, Trump was indicted with 34 felony counts of allegedly falsifying business records related to ostensible payments to adult film star Stormy Daniels. Trump pleaded not guilty and his legal team has requested a spring 2024 trial. On Truth Social, Trump unveiled his second NFT collection just 19 days later. Cards are priced at $99 each and are intended as “collectible items for individual enjoyment only, not for investment vehicles.”
Each card features a “unique pre-assigned rarity.” Customers who purchase 47 of Trump’s NFTs will have the opportunity to dine with the former president. In a Truth Social post, Trump said: “I am pleased to inform you that, due to the great success of my previously launched digital trading cards, we are doing it again, Series 2, available right now.” He also pointed out that he kept the card prices consistent despite their success in the secondary market.
“I hope everyone notices, [and] I’m sure the fake news won’t, that I’m leaving the price of the trading cards the same as last time, even though they are selling for many times more (it’s called the market!), [and] sold out almost immediately, because I want my fans [and] supporters to make money, [and] have fun doing it,” Trump said. “I could have raised the price much higher, [and] I believe it still would have sold well, with a lot more money coming to me, but I didn’t choose to do so. I will be given no ‘nice guy’ credit?”
According to nftpricefloor.com, Series 1 Trump cards have a floor price of approximately 0.17 ether on April 18, or $353.58 using current ethereum (ETH) exchange rates. This gives the Series 1 Trump NFTs a market cap of about $15.91 million or 7,650 ether, and ranks the collection at #68 among top NFT compilations. In contrast, the Bored Ape Yacht Club (BAYC) NFT collection holds the #1 position in terms of floor value, valued at $1.1 billion, or 530,500 ether.
