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Video Marketing is a versatile and engaging medium to build your online authority. Presenting your business in real-life to show how your product or service works is the surest way to position you in front of your targeted audience. Video marketing is cost-effective, they convert much faster than traditional methods of advertising and they're easy to share across multiple platforms.
It's a proven fact that people buy from brands they know, like and trust. When it comes to your online business, reputation is everything because it is your brand which represents you, your products and your customers. Hence, when you present your brand in videos and on video sharing sites like YouTube, this builds your brand and helps you market your business more effectively. You can use videos to help educate your customers about your service, show them how a product is used, assembled and provide troubleshooting advice. Giving a real-life personal presentation creates a much better level of trust to the consumer, compared to conventional marketing methods.
Video marketing is low-cost and very cost-effective. It has been proven to be more cost-effective than conventional marketing tools and advertising, for the reasons it builds relationships with the viewers. This is exactly what you need in your online business.
When you are marketing with videos you are building trust with your audience. This is the most important aspect of your business online. Your potential customers may be going through tough financial times, however, on-screen you have the ability to provide them with the confidence that they're getting great value for money.
There's a phrase "a dollar is a dollar is a dollar." This is because you have to understand the context of your business, the economy and the industry your company competes in. For example, if your business is in construction and the economy is bad, you will want to use videos to expand your consumer base. Videos can be a great way to do this because they are low-cost and extremely effective. If, on the other hand, your business is in real estate, the economy is booming and prices are going up, you will want to use videos to market your prices.
Video marketing can also help you with your SEO by generating links back to your video. For example, you can create videos about your business or website and add a link in the video that takes viewers to your website.
It is important to note that you still need to do SEO. This includes SEO for your videos, your website and all the video content on your social networking sites like Facebook and Twitter. This will help ensure that your brand is discovered by your targeted customers who will want to engage with it. It has been proven that potential customers respond better to videos, especially when they are informative and provide value. Thus, they do provide a breakthrough for your business.
Video marketing can also help you build relationships with your customers. It's important to realise that creating videos help educate customers and entertain them. You can also create videos to answer questions and provide advice about your product and if they're looking to purchase, you can provide a video that shows him or her how to use, care for, and store the product. This gives consumers a reason to buy; it’s an added bonus to your customer service.
Videos provide an excellent service for your business in today's technology-driven world. You can use a video to market your company, educate your consumer, build a relationship and advance your business - it is truly your video. The most important thing to remember is to ensure the video is optimized for the purpose of getting discovered and seen in search engines.
We're super excited here at Markethive, this Inbound marketing platform, as the engineers are currently building a video platform behind the scenes. This will provide a huge advantage for entrepreneurs as the platform is business focussed and caters for online marketers, affiliate/referral marketers and businesses, therefore, you won't be subject to shadow banning or your accounts being terminated for simply promoting your business. I wonder if it will be called HiveTube - that would be cool.
Have fun making your videos,
Simon.
