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The New Media, Powered by Substack

Posted by Craig Reaser on December 17, 2024 - 5:09pm


The Free Press, a media organization founded by the journalists Bari Weiss, Nellie Bowles, and Suzy Weiss, and hosted by Substack, has relaunched its website with a fresh design.  This relaunch showcases a model that, in the years ahead, will give big-vision publishers a new option for starting a fully-fledged media business, encompassing rich design, advanced websites, deep analytics, automated marketing features, and first-class support for video, audio, and more.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Substack will always be dedicated to helping individuals and small teams publish across formats, build an audience, and make money from subscriptions, but we also want to support publishers' ambitions as we grow on the platform.  With that in mind, we are building a toolset that will allow high volume publishers with sophisticated needs--including custom branding, website design, and support for large editorial teams-to take advantage of Substack's best-in-class publishing system while also being plugged into a network that drives subscriptions.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     We're partnering with The Free Press to build this first version of Substack's enterprise offering while we learn how to best support organizations of this nature. This work will benefit all publishers on the platform. As we develop the toolset through an extended private beta over the coming years, we plan to take features designed for The Free Press and make them available for general use in Substack.  The Free Press in its current iteration launched on Substack in 2022 and has since accrued an audience of 1 million subscribers. A recent funding round valued the company, which now has 50 employees, at $100 million.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 We view The Free Press as an ideal partner for this initiative because of its longstanding presence on Substack, which extends back to its founding in early 2021, and because of its commitment to preserving high-integrity journalism. The Free Press is old school in the best way, with meticulous editorial standards that it upholds through in-depth reporting, fact-checking, editing, original photography, and more. The Free Press, like Substack, is also dedicated to a business model based on subscriptions.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   We anticipate many more outlets like The Free Press to be built on Substack in the future, benefiting not only from the elegance and simplicity of the platform's publishing tools, but also by being part of an ecosystem of intelligent readers and consumers who are hungry for quality media.

Simon Keighley Valuable insights about outlets like The Free Press being developed on Substack in the future. Thanks for sharing.
December 18, 2024 at 6:02am