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Dapper Labs, known for its non-fungible token (NFT) collection NBA Top Shot, has unveiled Disney Pinnacle, its latest endeavor. This new platform is set to transform the traditional pin-collecting hobby into a digital experience, featuring characters from Disney’s long-standing history, Pixar, and the Star Wars universe. Dapper Labs announced the opening of the waitlist for Disney Pinnacle today.
In collaboration with Disney, Dapper Labs aims to capitalize on the enduring nostalgic and cultural value of Disney’s iconic characters. The company, on Tuesday, introduced Disney Pinnacle, a new NFT platform that enables enthusiasts to collect, trade, and display digital pins depicting their beloved characters. Dapper Labs’ NFT initiatives are hosted on the Flow blockchain, ranked as the ninth-largest in NFT sales over the past month.
The firm stated that Disney Pinnacle would be accessible on the Apple App Store for iOS devices later this year. This move will permit users to carry their collections on the go and share them across networks. “Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years,” Roham Gharegozlou, co-founder and CEO of Dapper Labs, mentioned in a statement on Tuesday.
Disney’s foray into the NFT realm isn’t a first-time venture. The company has previously engaged with other blockchain-driven NFT initiatives, including digital collectibles company Veve. In 2021, Disney and Veve released the “Golden Moments” NFT collection, targeting Disney aficionados. The next year, Disney ventured strategically into the metaverse. However, by April 2023, it reportedly dissolved its metaverse division amidst organizational restructuring.
In the last 30 days, Flow has reported sales of $5,060,499, a 23.56% increase over the prior week. Flow ranks as the fifth-largest blockchain in lifetime digital collectible sales, accumulating $1.26 billion. According to cryptoslam.io data, its peak monthly sales were in 2021, though there has been a decline since. While a partnership with Disney could potentially boost sales, Disney itself has faced challenges and was recently satirized on “South Park.”
