Today, I want to discuss cold market recruiting and its dangers.

And I don’t say dangers lightly.

Historically, offline in-person cold market recruiting was the primary means to find prospects in the network marketing industry.

Broadly defined, the cold market refers to people you didn’t previously have a relationship with and basically don’t know you personally.

The warm market is defined as people you do know… your friends, your family, even your acquaintances.

In network marketing, the warm market is where you normally start.

But once you’ve exhausted your friends and family, it’s time to go into the cold market of folks you don’t already know.

And the two main traditional methods people use are a) in-person prospecting and b) cold calling purchased leads over the phone.

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