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Social media is a great way to get to know your audience and expand your reach outside of organic searches. It allows you to talk with people in a way that’s more difficult to achieve on your website or blog — you get to tell your story in a more casual way.
Social media can let you know what your audience wants and what they’re thinking. It can also highlight the problems they need solved.
Most importantly, social media can be used to develop trust between you and your followers.
That’s why using the right strategies is so important. Social media growth hacks can get you a high number of followers with no interest in you or your business.
Read on to learn the social media growth strategies that will help you build an active and engaged following.
Arguably, the three most important channels to grow on social media are Facebook, Instagram, and Twitter.
Of course there’s Pinterest, but the way you use it is different from the others. It works more as a visual search engine than a social media platform.
Pinterest relies on a high number of images and video pins, which should all be of high quality. You need a more in-depth understanding of how Pinterest works if you want to use it to grow your business.
Facebook, Instagram, and Twitter all follow a basic rule of thumb: quality and engagement over everything else.
Whether it’s an engaging caption or an eye-catching photo, the ability to grow your social media accounts relies on the quality of your posts. If you can’t commit to consistent, high-quality posts, you won’t see the results you’re looking for.
Start by choosing ONE platform to focus your social media marketing efforts. Not sure where to start? Read on to learn which one might be the best fit for your business:
FACEBOOK :
With 2.41 BILLION active users in 2019, Facebook is what most people immediately think of when they hear the phrase “social media.”
Amidst the billions of users and issues with data, fake news and fake reviews
Facebook business pages can still thrive.
Facebook uses an algorithm to show users what it thinks they want to see. Generally, this means quality content that users will engage with.
The tricks and tips to help grow your Facebook engagement are never-ending.
From video and photo posts, to avoiding “link posts” (a post with only a link and a brief comment — or even a post with a link by itself), there are a lot of ways your page can thrive.
Facebook works best for: While Facebook prefers posts with photos or videos, any type of blog or site’s business page can perform well on Facebook. As long as your posts are relevant to your audience and they engage with them, you can do well. The thing with Facebook is just plain quality.
Acquired by Facebook in 2012, Instagram started as a way to apply filters to photos and share them with friends.
Since it started in 2010, Instagram has grown to more than 500 million daily users in 2019.
Combining Instagram’s reach with standout images and descriptions, your follower base will grow, brand awareness will increase, and blog traffic will benefit.
With such a large user base, Instagram’s offerings have also grown with new features, including:
You can now upload images of different sizes.
.You can post multiple images to get your point across.
Instagram, like Facebook, has its own algorithm, which prioritizes posts that have higher engagement than others.
Despite the algorithm, there are still ways to grow your follower base by posting quality content that gets them to tap the heart.
Instagram works best for: On a visual-heavy social media channel like Instagram, if your blog or website has beautiful imagery, USE Instagram! You can get a lot of mileage sharing your stunning content via hashtags and tagging locations on Instagram.
Twitter describes itself as “what’s happening in the world and what people are talking about right now.”
Twitter is a “microblogging” social media platform that thrives on information and up-to-the-minute news and trending information.
From electric vehicles to far-flung beaches, it’s where people go to discuss their hobbies and passions in no more than 280 characters.
By keeping Tweets at a maximum of 280 characters, Twitter helps develop succinct writing skills. No time for rambling or “fluff,” it keeps content simple and to the point.
Concise and thought-provoking messages work best on Twitter. Photos and videos with snappy text tend to go more “viral” on Twitter than other networks.
Twitter works best for: Does your blog or site have a lot of news around it? Like new restaurants or hotels? Or even something like electric vehicles? Get on Twitter! Sharing hot news (and your take on it) can be a great way to make a name for yourself via Twitter.
Armed with an overview of each social media platform, let’s now get into how to grow your social media presence…
Just because Twitter is more “newsy” than photo-heavy Instagram or video-driven Facebook, it doesn’t mean that the core concept changes.
These 18 tips on how to grow your social media audience span all social media… yes, even on “set and forget” Pinterest.
