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By Olin Gaskins
Traffic isn’t rocket science, and there’s no need to reinvent the wheel. I’ll share 3 proven strategies to increase your blog’s traffic.
Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. That’s because Google looks at how many backlinks you have (and how authoritative those backlinks are) when determining the importance of your article.
Backlinks are harder to get than crosslinks (obviously), but they are absolute gold for your search rankings.
Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.
Crosslinking simply means that your new blog posts include links to older blog posts. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines.
Plus, unlike backlinks, crosslinking is entirely within your control. It’s the lowest hanging fruit.
Google likes articles that are fresh and new. But rather than writing a brand new post, you could simply take that old pillar articles and freshen it up which makes it easy for users to always find the most helpful content. Here’s how you can refresh old content:
All of these related searches are LSI keywords that you can weave into your post.
A great tool you can use to find LSI keywords is KWFinder and SEMrush. Just plug in your main keyword, and it will generate a list of related keywords. Additionally, mix them with another keyword tool called SERP Empire, this one will help you to rank higher on Google.
In the end, create the best content for the user first (with search engines in mind), and you’ll have traffic. Turn that traffic into leads and customers, and you’ll have revenue.
