Cancun and the Riviera Maya will initially focus on Domestic Tourism to reopen after Coronavirus June 2020

Miguel Torruco the Federal Secretary of Tourism says they will announce the strategy to help the tourism industry to recover with a gradual reopening of Mexico’s tourism areas, and that they will be looking at the National Market to kick start things.

Torruco, who is the tourism adviser to Presidente Andrés Manuel López Obrador (AMLO), mentioned that there will be an aggressive promotional campaign that will focus on the local market. In Cancun and the Riviera Maya the National Market currently only makes up around 30% of the tourism it receives annually, but other locations around the Country are more popular.

During the marketing campaign, Nationals will be encouraged to travel to Mexican destinations because short road trips will be more in demand after Coronavirus has cleared up. The thinking behind this is that they believe travelers will Do more road trips Using private vehicles, and will avoid traveling by bus and aircraft.

It was explained that although Cancun and the Riviera Maya has close to 75% International tourists, domestic tourism across the rest of Mexico represents 80% of hotel occupancy during the high seasons and long weekends.

100 million Mexicans are estimated to travel locally every year, and do short trips to approximately 100 different locations around Mexico. Cancun and the Riviera Maya receive many tourists from the states of Yucatan, Campeche, Tabasco and Chiapas, and this is where the marketing will be targeted.

The upcoming marketing campaign will be announced shortly, along with the health and safety rules to be followed in tourist destinations around the country.

The reasoning behind placing so much energy on the domestic market, is due to positive coronavirus cases continue to soar across the USA, Canada and Great Britain which are the main International Markets.

The main countries from which travelers to Cancun and the Riviera Maya visit from are: the United States (59.8%), Canada (5.2%), the United Kingdom (4.1%), Colombia (3.2%), Spain (3.0%), Argentina (2.3%), Brazil ( 2.0%), France (1.7%), Peru (1.6%) and Germany (1.4%).