As the direct selling industry evolves, finding new competition outside of the industry in nearly every product category, the ACN business model stands apart from the crowd. Customers across the world use key essential services everyday—from the energy they use in their homes to the wireless and security systems that protect them and beyond. While other direct selling companies are researching new product possibilities and new ways to keep their customers engaged, ACN taps into those key services customers are using already.

“There are a lot of good opportunities in direct selling, but we don’t rely on discretionary income. Our offering is mostly services that are necessities,” Robert shared. “Our income opportunity allows for residual income on everyday name brand products and services. We don’t have to change buying habits.”

ACN is service-focused so there is no inventory for IBOs to purchases. ACN provides a personalized website, training & marketing tools, business tracking powered by the Salesforce Platform, IBO & Customer Support, ACN Perks and ACN Loyalty rewards.

All IBOs can access the company’s extensive training and support system including an opportunity for specialized leadership training with the Co-Founders. From online training to local, regional and international training events and ongoing personal development, IBOs have everything they need to grow readily accessible to them.

“We are always looking for unique and innovative ways to support and connect with our IBOs,” Greg shared. “We’re offering a hybrid approach of Zoom and live meetings; increasing the number of in-person events; and doing social media training as another tool in their toolbox to help the IBOs attract others to themselves. We remain relevant by staying in tune with our leaders and what they want and need to grow their businesses.”

When the four founders met to dream up their ideal direct selling organization, they each came with deep experience that would shape ACN for the better. They knew they wanted the IBO experience to be seamless, supported and successful—so they created a family atmosphere that is results focused and rich with rewards and recognition.

“Since the very beginning we have always put the success of our IBOs above the success of the company,” Greg said. “I believe that when you have a higher purpose with the right intentions and focus, great things will happen for the company. And that is exactly what happened at ACN. Thirty years later, and we are more relevant today than at any point in our company’s history.”

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